Paul Hague

I have been a market researcher all my working life – all 38 years of it. For 34 years have been running market research agencies (no pun intended). Now I am not grumbling, but this is not a business for the faint hearted. Ad hoc research is commissioned by people who want intelligence fast. Results Now! may be a better title for our company. This means that there is considerable pressure to deliver and those running shoes have helped.

Of course, I don’t don them as I speed around this country and others, meeting clients or carrying out interviews. I pull them on most mornings as I traipse around the woods and canal paths close to home, joined by Alfie, my boxer dog. This morning constitutional wakes me up, gives me thinking time and, more importantly keeps body and soul together. Those running shoes have solved many a market research problem.

Carol-Ann Morgan

Carol-Ann joined B2B International in 1999 from Salford University where she worked as a lecturer and social researcher in the Faculty of Health Care Professions. She has a Masters degree from the Medical School at Manchester University in Public Health and Health Promotion and has undertaken further post graduate studies at the University of Salford.

As a Director of B2B International, Carol-Ann is in charge of research techniques; both qualitative and quantitative. Carol-Ann has written widely on the use of qualitative techniques within research and is very familiar with large, multi-country quantitative research having carried out hundreds of client satisfaction/employee satisfaction and branding studies using this type of methodology. Equally, Carol-Ann has constantly been updating statistical approaches to client satisfaction research to get more from the data such studies yield.

Nick Hague

Nick is a founder member of B2B International. He is a geologist and scientist by training, turned market researcher. He has extensive experience in the design and execution of market research projects across a wide variety of industries. He has carried out dozens of surveys on business excellence and has been instrumental in developing effective strategies for many large corporates including Intel, British Sugar and International Paper.

Nick has taken the role of International Research Director and has managed research projects that have spanned over 30 countries including UK, France, Germany, Italy, Iberia, Benelux, Scandinavia, Poland, Czech Republic, Hungary, Russia, Ukraine, Turkey, Egypt, Saudi Arabia, South Africa, Vietnam, Singapore, China, Japan, USA, Canada and Brazil. He oversees our pharmaceutical division that includes a UK wide team of medical interviewers. However, his broad industry knowledge means that he works within all industry sectors and some of his clients include Air Products, Alstom Traction, BAA, British Sugar, Brunner Mond, Corus, Dow Corning, Gillette, Greene King, Intel, International Paper and Shell.

He is a regular writer on marketing issues and has recently been identified as one of the UK’s eminent young business leaders by ‘Who’s Who International’ - http://www.whoswho.co.uk . Nick is co-author of the book “Market Research in Practice� published by Kogan Page; a market research handbook for the US and European markets.

Outside of work Nick is a keen sportsman either playing for his local squash and tennis teams or watching any type of sport on TV; particularly his team, Manchester United. He is a lover of the outdoors and so in the winter time likes to snowboard and get out on his mountain bike. However, he can often be found walking the hills of Derbyshire with his English Pointer leading the way.

Matthew Harrison

Having graduated from the University of Bath, Matthew joined Research Associates, a leading market research agency specialising in qualitative and business-to-business research in international markets. In his role as International Research Executive, he managed and carried out research projects in over 20 countries. Following his move to B2B International, Matthew has continued his work in international business-to-business research, combining quantitative and qualitative methods.

In 4 years at B2B International Matthew has risen to the rank of Director, where his role focuses on business development and finance. He has had a number of white papers published and has been instrumental in establishing online research techniques within B2B. Matt is bilingual (French is his second language) and he therefore works extensively on international projects. His clients include the likes of Shell, Air Products, Met Office, Manchester Business School, Tyco, Orange and Vodafone.

Sarah Woodburn

Sarah began her career in international market research at Morpace International where she specialised in the automotive and Telecommunication sectors. Her most unforgettable project involved helping in the creation of text and picture messaging – the main objective was to find out if it would be a hit!
Since joining B2B, 4 years ago, her specialisms have grown and diversified and she has managed projects spanning many different industry sectors including education, financial services, government research, media and telecommunications.

Sarah’s clients over the past year include Agfa, BAA, Baxi, BOC, CIS, ENCAMS, npower, Norsk Hydro, Shell, Speedy Hire, University of Huddersfield, Wanadoo and Wigan Council.

Julia Cupman

Julia is an International Research Executive at B2B International. She graduated in Modern Languages from Oxford University and has lived, studied and worked in both France and Germany. She joined B2B International after having pursued a career in research for the media, including the BBC and ITV.

Julia’s role at B2B involves her liaising with clients and managing global projects. She has considerable experience in numerous industries having recruited and interviewed senior businesspeople in English, French and German speaking countries. She has also moderated online focus groups across Europe. Julia’s most recent projects for which she has conducted research and analysis include Air Products, Albemarle, BOC, Gillette, Manchester University and Scottish Enterprise.

Matthew Powell

Matt graduated from Salford University and has a great deal of experience of online studies having carried out e-surveys and e-focus groups for Lloyds TSB Autolease, BOC, Air Products, Institution of Electrical Engineers, Corus, International Paper, BAA and University of Huddersfield.

Matt is in charge of our specialist B2B online panels that consist of a specialist SME panel, GP panel and Logistic Managers panel.