Following on from last weeks podcast – today we have part 2 of our 3 part podcast on Using Market Intelligence. The podcast dicusses ways in which marketing intelligence and competitive intelligence can be used to add value to a business, and is based on a white paper written by Matthew Harrison (Director B2B International) and Julia Cupman (Business Development Manager B2B International USA).

This episode of the podcast focuses mainly on competitor intelligence and how it can benefit your business.

For more information on this area or for more white papers, please visit our company website at www.b2binternational.com. Visit our b2b-blog for more audio content, free eBook, and much more.This podcast is brought to you by Business 2 Business Market Research Specialists

Why not subscribe to our podcast using

Listen Now:

 Using Market Intelligence - Part 2 of 3 [10:01m]: Play Now | Play in Popup | Download

Following on from last week’s podcast, today we have part two of our “advertising amongst SMEs” podcast. The podcast draws together the findings of a recently commissioned study of 245 small and medium enterprises (SME) throughout the UK to give a deeper understanding of how b2b advertising works.

There are over a thousand classifications of SMEs and many of these operate small shops or cafes. These have been excluded from this survey and we concentrate on those that are mainly in a business to business environment.

The podcast covers areas from the average promotional spend to the most important methods of promotion.

For more information on this area or for more white papers, please visit our company website at www.b2binternational.com. Visit our b2b-blog for more audio content, free eBook, and much more.This podcast is brought to you by Business 2 Business Market Research Specialists

Why not subscribe to our podcast using

Listen Now:

 Podcast: Advertising Amongst SMEs - Part 2 of 2 [10:24m]: Play Now | Play in Popup | Download

This podcast draws together the findings of a recently commissioned study of 245 small and medium enterprises (SME) throughout the UK to give a deeper understanding of how b2b advertising works.

There are over a thousand classifications of SMEs and many of these operate small shops or cafes. These have been excluded from this survey and we concentrate on those that are mainly in a business to business environment.

The podcast covers areas from the average promotional spend to the most important methods of promotion.

For more information on this area or for more white papers, please visit our company website at www.b2binternational.com. Visit our b2b-blog for more audio content, free eBook, and much more.This podcast is brought to you by Business 2 Business Market Research Specialists

Why not subscribe to our podcast using

Listen Now:

 Podcast: Advertising Amongst SMEs - Part 1 of 2 [8:32m]: Play Now | Play in Popup | Download

“Getting People To Switch” is our latest podcast to be taken from the B2B International white paper series. The white paper was written by B2B Director Paul Hague.

What does make people switch? What is it that makes someone change their mind or their behaviour? These are crucial questions to any marketer and particularly baffling to the business to business marketer. This is because we b2b marketers operate in a world complicated by the multi-faceted decision making unit comprising buyers, technicians, management policy setters and so on – all who claim to make their decisions rationally. This podcast offers thoughts on b2b switching behaviour and the forces that shape these decisions.

For more information on this area or for more white papers, please visit our company website at www.b2binternational.com. Visit our b2b-blog for more audio content, free eBook, and much more.This podcast is brought to you by Business 2 Business Market Research Specialists

Why not subscribe to our podcast using

Listen Now:

 Podcast: Getting People To Switch [12:36m]: Play Now | Play in Popup | Download

This weeks podcast is the third and final instalment of B2B International’s latest podcast series “Marketing & Selling to Chinese Companies”. The podcast is a 3-part series, with the part 2 being posted last week, and part 1 being posted the week before.

Don’t forget to come back next Monday for the first part of our new free audio book!!!

For more information on this area or for more white papers, please visit our company website at www.b2binternational.com. Visit our b2b-blog for more audio content, free eBook, and much more.This podcast is brought to you by Business 2 Business Market Research Specialists

Why not subscribe to our podcast using

Listen Now:

 Marketing and Selling To Chinese Companies - Part 3 of 3 [18:52m]: Play Now | Play in Popup | Download

Today we publish the second part of B2B International’s latest podcast series “Marketing & Selling to Chinese Companies”. The podcast is a 3-part series, with the final instalment being published next Monday. If you haven’t already heard it, you can listen to part one by clicking here.

For more information on this area or for more white papers, please visit our company website at www.b2binternational.com. Visit our b2b-blog for more audio content, free eBook, and much more.This podcast is brought to you by Business 2 Business Market Research Specialists

Why not subscribe to our podcast using

Listen Now:

 Marketing and Selling To Chinese Companies - Part 2 of 3 [13:09m]: Play Now | Play in Popup | Download

The question of how to market and sell to companies based in China is one that is debated endlessly by foreign companies seeking to profit from the huge potential of the country. Views expressed by businesspeople claiming to know the secret of success in China vary wildly, from those (generally newcomers) who say that marketing and selling in China is ‘just like home’ through to those (usually those with at least a couple of years’ experience in China) who exaggerate the unique nature of Chinese business and Chinese people to such an extent that selling in China sounds like an impossibility. The reality is that these two positions are both equally crass and incorrect – there is no reason why a Western company with a flexible, patient and ‘listening’ approach to marketing and sales should not succeed in the Chinese market.

The first part of B2B International’s latest podcast series ” Marketing & Selling to Chinese Companies is published here today. The podcast is a 3-part series, with the next two instalments being published over the next two weeks.

For more information on this area or for more white papers, please visit our company website at www.b2binternational.com. Visit our b2b-blog for more audio content, free eBook, and much more.This podcast is brought to you by Business 2 Business Market Research Specialists

Why not subscribe to our podcast using

Listen Now:

 Marketing and Selling To Chinese Companies - Part 1 of 3 [14:44m]: Play Now | Play in Popup | Download

This podcast considers the topic of using postal surveys in industrial research. In doing this, it looks at where they will work and where not, and factors affecting the response rate.

For more information on this area or for more white papers, please visit our company website at www.b2binternational.com. Visit our b2b-blog for more audio content, free eBook, and much more.This podcast is brought to you by Business 2 Business Market Research Specialists

Why not subscribe to our podcast using

Listen Now:

 Using Postal Surveys In Industrial Research [7:56m]: Play Now | Play in Popup | Download

This podcast considers the topic of making your ads work harder. In doing this, it looks at how market research can improve the effectiveness of your advertising.

If you have found this podcast to be of use, why not have a look at our podcast on ‘making the promotional pound go further’.

For more information on this area or for more white papers, please visit our company website at www.b2binternational.com. Visit our b2b-blog for more audio content, free eBook, and much more.This podcast is brought to you by Business 2 Business Market Research Specialists

Why not subscribe to our podcast using

Listen Now:

 Making Your Ads Work Harder [6:36m]: Play Now | Play in Popup | Download

This podcast considers the topic of assessing a sales areas potential. In doing this, it covers the folling areas:

- Directories
- By association
- Employment statistics
- Population statistics
- Fieldwork

If you have found this podcast to be of use, why not have a look at our podcast on ‘the problem with price’.

For more information on this area or for more white papers, please visit our company website at www.b2binternational.com. Visit our b2b-blog for more audio content, free eBook, and much more.This podcast is brought to you by Business 2 Business Market Research Specialists

Why not subscribe to our podcast using

Listen Now:

 Assessing A Sales Area's Potential [6:56m]: Play Now | Play in Popup | Download