The Market Research Podcast » Whitepapers

Podcast: Measuring Staff Satisfaction – Part 2 of 2

market — Mon, 15 Jun 2009 09:29:47 +0000

Following on from our last podcast – this week we have the second of two parts of our podcast that discusses the importance of staff satisfaction.

This podcast looks at the importance of measuring and maintaining staff satisfaction, and the impact that this has other areas of a business. The podcast is based upon a white paper by Carol-Ann Morgan of B2B International entitled “Understanding and Developing Your (People) Assets”.

For more information on this area or for more white papers, please visit our company website at www.b2binternational.com. Visit our b2b-blog for more audio content, free eBooks, and much more.This podcast is brought to you by Business 2 Business Market Research Specialists

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Podcast: Measuring Staff Satisfaction – Part 1 of 2

market — Mon, 01 Jun 2009 10:12:53 +0000

“Few would argue that the most valuable resource of any organisation is its people. Staff well-being and their level of satisfaction has been found to directly impact on organisational performance and ultimately organisational success; dissatisfied staff are unlikely to foster a satisfied customer base, and dissatisfied customers directly impact on the bottom line. Thus, measurement of the staff experience is an integral part of developing the customer experience.”

This podcast is the first part of two that looks at the importance of measuring and maintaining staff satisfaction, the impact that this has other areas of a business. The podcast is based upon a white paper by Carol-Ann Morgan of B2B International entitled “Understanding and Developing Your (People) Assets”.

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Podcast: Measuring Return On Investment Of Market Research

market — Tue, 26 May 2009 11:24:13 +0000

Ensuring that money is being well spent is always imperative in business – even more so in such frugal times as these. Measuring return on investment can be fairly straightforward on certain occasions. Investments on tangible things (such as stocks, shares, products, etc) can be measured by the amount invested against the amount gained over a certain amount of time. However, measuring return on investments for less tangible things can be more difficult. For example, if a research agency were to conduct a piece of branding research for a Client, how does that Client measure how much of a return on investment it has got from the money paid for the research? If the branding of the company is changed as a result of the research, the amount of impact it has on the company could be huge, but is very difficult to quantify.

This podcast goes some way to explaining the issues highlighted above. It is based upon a white paper written by Paul Hague and Julia Cupman of B2B International entitled “Making effective business decisions: Measuring & maximising the return on investment of market research”.

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Focus Groups In B2B Research – 2 of 2

market — Mon, 24 Nov 2008 11:18:02 +0000

This weeks podcast follows on from last weeks part 1 of our podcast on Focus Groups in B2B Research. The podcast is based on a white paper written by B2B director, Carol-Ann Morgan. Part 2 covers the following areas:

PLANNING AND RECRUITING GROUPS
- Number of groups:
- Venues and Timing of groups:
- Getting respondents to attend:
THE GROUP MODERATOR
TOOLS OF THE GROUP MODERATOR
ANALYSIS AND REPORTING

For more information on this area or for more white papers, please visit our company website at www.b2binternational.com. Visit our b2b-blog for more audio content, free eBook, and much more.This podcast is brought to you by Business 2 Business Market Research Specialists

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Focus Groups In B2B Research – 1 of 2

market — Mon, 17 Nov 2008 08:42:31 +0000

The week’s podcast is taken from a white paper by B2B International director Carol-Ann Morgan. The topic of discussion is focus groups.

Focus groups are a fantastic way of gathering a deep understanding of a particular issue, product, or brand. This podcast is split over two parts, with this week’s part covering the following issues:

- HISTORY OF THE FOCUS GROUP
- WHAT IS THE FOCUS GROUP?
- WHEN DO YOU USE FOCUS GROUPS?
- AREAS OF SPECIAL CONSIDERATION:

– Culture
– Sensitivity of the Focus Topic
– The Effect of the Group Hierarchy
– Difficulties with Disclosure
– Match of Moderator

The second part of the podcast will be published next week.

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Podcast: Image Research In Industrial Marketing

market — Mon, 10 Nov 2008 10:22:13 +0000

What is a good image? This depends entirely on what face the management of the company wants to project. The BSC may find it advantageous to be seen as a big manufacturer of steel plate. This image of size may place them in a position to compete for very latest orders at home and overseas. Spartan Redheugh of Gateshead on the other hand, is a plate mill which aims to build an image of flexibility – they can handle any sort of plate , in small quantities if need be. To them an image of size would be counter productive as it would discourage the type of customer they seek – one who requires service and is prepared to pay a premium for it.

This week’s podcast looks at how image research should be conducted in industrial markets. In the podcast we cover areas such as, how to design a questionnaire for image research, and the methods that should be considered for conducting this type of research to garner the best results.

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Podcast: Identifying The Driving Forces Of Your Business

market — Mon, 03 Nov 2008 11:34:49 +0000

This week’s podcast discusses how to “identify the driving forces of your business”. The posdcast dicsusses the basic premise that:

“a company’s core competences can be defined as the activities for which resources are deployed in such a way that they achieve a differential and sustainable competitive advantage in the marketplace.”

As part of the podcast we also look at three steps that can be taken to identifying core competences. The podcast is based on a white paper from B2B International’s white paper series.

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Podcast: Sharpening The Distributor Network

market — Mon, 27 Oct 2008 11:25:53 +0000

This week’s podcast discusses the issue of ensuring that distribution networks are running in tip-top condition. The podcast describes how to identify weaknesses in your distributor network and what to do in order to rectify those weaknesses.

The podcast is based on an article from B2B International’s article series.

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Podcast: Pricing Research – What Do Our Customers Value?

market — Mon, 20 Oct 2008 08:54:59 +0000

Another week, another brand new podcast from B2B International… This week’s slice of audio insight is on the topic of pricing – a subject that’s of high importance in the current economic climate.

Knowing where to position your product or service price-wise is key to staying competitive in rockier times. However, price competition doesn’t simply equal low price. Price could just as well refer to price stability or value for money. Perhaps most importantly, price should be seen as a function of perceived value against perceived costs.

This week’s podcast looks into the subject of pricing in more detail: Attempting to understand what your customers (and potential customers) place a monetary value on is perhaps one of the most difficult research tasks that can be undertaken. However, as Paul Hague and Matthew Harrison discuss in this podcast adaptation of their white paper “Pricing Research: What Do Our Customers Value?”, they outline some of the tools that can be used to answer this most tricky of questions.

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Podcast: Using Market Intelligence – Part 3 of 3

market — Mon, 13 Oct 2008 10:39:06 +0000

Here we have the final part (3 of 3) of our podcast on Using Market Intelligence. The podcast dicusses ways in which marketing intelligence and competitive intelligence can be used to add value to a business, and is based on a white paper written by Matthew Harrison (Director B2B International) and Julia Cupman (Business Development Manager B2B International USA).

This final part of the podcast focuses on how market intelligence can work for you, and ways to ensure that you get maximum ROI from your market intelligence.

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