This Market Research Interview is the final part in Series 1 of Market Research Conversations. We will be back with a second series towards the end of the year/the beginning of the new year – we will keep you posted over the next few months.

In this podcast Paul Hague talks with Rod Humphreys about the topic of segmentation. Rod Humphreys worked in marketing roles with two major American corporations, the Mars Group and AC Nielsen before moving into the Direct Marketing industry with consumer database and lifestyle specialists CMT (now part of data specialists Axciom). He joined Manchester Metropolitan University in 1989 and is now Senior Lecturer specialising in Strategic Marketing, Marketing Communications and Direct and Relationship Marketing. He is also a Visiting Fellow at Manchester Business School.

Rod has undertaken a number of major business consultancies in both the business to business and business to consumer sectors.

All this cerebral achievement and Rod is also an accomplished athlete. If you think that running a marathon is a feat (26.2 miles), think again. Rod can run one marathon, then another straight after it, and another after that. Rod has run from Fort William to Glasgow – non stop – and that is 93 miles.

Rod Humphreys (left) discusses segmentation with Paul Hague (right)

If you like this audio content, you may be interested in our Free online E-book/Audio Book “A Practical Guide to Market Research� which you can listen to on this site or download for later listening. If you have feedback about our content then please leave your comments in the section below. This helps us gauge the type of content visitors to the site like the most.

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 Market Research Interview - Segmentation [42:37m]: Play Now | Play in Popup | Download

This latest edition of Market Research Conversations is with Cathy Bakewell. In this audio podcast Paul and Cathy discuss how psychology affects market research. Cathy studied for her first degree in psychology at Manchester University and carried out her Masters at UMIST. This understanding of what makes people tick helped her on to the marketing ladder working firstly in the advertising department at the Guardian Newspaper group. Since becoming a full time academic, Cathy has researched many aspects of buying behaviour including how men make buying decisions. As if this is not enough, Cathy is skilled in Latin American dance and won fifth place in the British National Latin American championships last year. Wow! The interview was carried out by Paul Hague, Managing Director of B2B International. Paul has been working in Market Research some 38 years, 34 of those years actually running Market Research agencies.

Cathy Bakewell
If you like this audio content, you may be interested in our Free online E-book/Audio Book “A Practical Guide to Market Research� which you can listen to on this site or download for later listening. If you have feedback about our content then please leave your comments in the section below. This helps us gauge the type of content visitors to the site like the most.

The fourth and final episode in the current series of Market Research Conversations will be published next Wednesday (13th Sept) here on The Market Research Podcast. The episode involves Paul Hague talking to Rod Humphreys about segmentation. Be sure not to miss it!

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 Market Research Interview - Psychology And Market Research [42:15m]: Play Now | Play in Popup | Download

Market Research Conversations is with David Seaman who has extensive experience of research and the way it can best be used, mainly from the client side. This podcast was first published on our blog, but is now available here on The Market Research Podcast.

David worked for the Manchester based Co-operative Group in various information, research, marketing and strategic posts for more than 30 years. Because of the wide variety of activities undertaken by the Co-operative Group David has researched assorted product categories from beans to funerals.

David has now left the Co-operative Group and is pursuing a portfolio career with an academic component (lecturing at the Manchester Business School, MMU and the University of Salford), as well as consulting. He is former Chair of the North West branch of the Market Research Society and was elected a Fellow of the MRS in 2002.

The interview was carried out by Paul Hague, Managing Director of B2B International. Paul has been working in Market Research some 38 years, 34 of those years actually running Market Research agencies.

David Seaman (left) Paul Hague (right)

In this podcast Paul and David draw upon their vast knowledge of the Market Research industry, to discuss the topic of client and agency relationships.

For more information please visit our company blog – B2B-Blog

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 Market Research Interview - Client-Agency Relationships [31:52m]: Play Now | Play in Popup | Download

As part of our Market Research Conversations series, we bring you our podcast with industry executive Andrew Vincent. This podcast was first published on our blog, but is now available here on The Market Research Podcast.

Andrew has over 20 years research experience, nine of them as Managing Director. Between 1996 and 2002 he was MD of B&MR and then from 2002-2005 he was European MD of Wirthlin Worldwide responsible for 100 staff across offices in Manchester, London and Brussels and a turnover of c£9m.

During his career, Andrew has always maintained an active participation in client problems. He has worked in a wide variety of markets both in the UK and overseas and has particular interests in a strategic approach to new product development, branding and customer satisfaction. Andrew has presented to research audiences in France, Germany, Netherlands, Spain, Sweden, Thailand, US and of course the UK.

Andrew has given papers at the UK Market Research Society Annual Conference on six occasions. He also regularly undertakes training within the industry. He has led training on B2B research at the MRS five day residential “Summer School� since 2001 and also leads their three day residential “Essentials of Qualitative Research�.

The interview was carried out by Paul Hague, Managing Director of B2B International. Paul has been working in Market Research some 38 years, 34 of those years actually running Market Research agencies.

Andrew Vincent (left) Paul Hague (right)

In this audio podcast they discuss various Market Research issues including how the industry responds to change.

If you have feedback about our content then please leave your comments in the section below. This helps us gauge the type of content visitors to the site like the most.

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 Market Research Interview - The Market Research Industry [35:45m]: Play Now | Play in Popup | Download