Today we publish Chapter 6 of our new free audio book, Questionnaire Design. This week’s chapter discusses “Framing The Questions”, and how important the wording of a particular question is.

Over the coming weeks each chapter of the audio book will be published for free, exclusively at The Market Research Podcast. Alongside the audio book, “Questionnaire Design” is also being published as a free ebook. You can download the ebook version at B2B International’s blog.

Don’t forget to come back next Monday for Chapter 7.

For more information on this area or for more white papers, please visit our company website at www.b2binternational.com. Visit our b2b-blog for more audio content, free eBook, and much more.This podcast is brought to you by Business 2 Business Market Research Specialists

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 Questionnaire Design - Chapter 6 [15:10m]: Play Now | Play in Popup | Download

Today we publish Chapter 5 of our new free audio book, Questionnaire Design. This week’s chapter discusses “Different types of questions”.

Over the coming weeks each chapter of the audio book will be published for free, exclusively at The Market Research Podcast. Alongside the audio book, “Questionnaire Design” is also being published as a free ebook. You can download the ebook version at B2B International’s blog.

Don’t forget to come back next Monday for Chapter 6.

For more information on this area or for more white papers, please visit our company website at www.b2binternational.com. Visit our b2b-blog for more audio content, free eBook, and much more.This podcast is brought to you by Business 2 Business Market Research Specialists

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 Questionnaire Design - Chapter 4 [18:16m]: Play Now | Play in Popup | Download

Today we publish Chapter 4 of our new free audio book, Questionnaire Design. This week’s chapter discusses “The fundamental principles of questionnaire design”.

Over the coming weeks each chapter of the audio book will be published for free, exclusively at The Market Research Podcast. Alongside the audio book, “Questionnaire Design” is also being published as a free ebook. You can download the ebook version at B2B International’s blog.

Don’t forget to come back next Monday for Chapter 5.

For more information on this area or for more white papers, please visit our company website at www.b2binternational.com. Visit our b2b-blog for more audio content, free eBook, and much more.This podcast is brought to you by Business 2 Business Market Research Specialists

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 Questionnaire Design - Chapter 4 [14:43m]: Play Now | Play in Popup | Download

Today we publish Chapter 3 of our new free audio book, Questionnaire Design. This week’s chapter discusses “Three different question types”.

Over the coming weeks each chapter of the audio book will be published for free, exclusively at The Market Research Podcast. Alongside the audio book, “Questionnaire Design” is also being published as a free ebook. You can download the ebook version at B2B International’s blog.

Don’t forget to come back next Monday for Chapter 4.

For more information on this area or for more white papers, please visit our company website at www.b2binternational.com. Visit our b2b-blog for more audio content, free eBook, and much more.This podcast is brought to you by Business 2 Business Market Research Specialists

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 Questionnaire Design - Chapter 3 [15:45m]: Play Now | Play in Popup | Download

Today sees the publishing of Chapter 2 of our new free audio book - “Questionnaire Design”, written by Paul Hague, CEO of B2B International.

Over the coming weeks each chapter of the audio book will be published for free, exclusively at The Market Research Podcast. Alongside the audio book, “Questionnaire Design” is also being published as a free ebook. You can download the ebook version at B2B International’s blog.

This second chapter discusses the choices that face us in choosing which type of questionnaire to use.

Don’t forget to come back next Monday for Chapter 3.

For more information on this area or for more white papers, please visit our company website at www.b2binternational.com. Visit our b2b-blog for more audio content, free eBook, and much more.This podcast is brought to you by Business 2 Business Market Research Specialists

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 Questionnaire Design - Chapter 2 [10:37m]: Play Now | Play in Popup | Download

It’s here at last - the new free audio book on “Questionnaire Design”! The book was written by Paul Hague, CEO of B2B International.

Over the coming weeks each chapter of the audio book will be published for free, exclusively at The Market Research Podcast. Alongside the audio book, “Questionnaire Design” is also being published as a free ebook. You can download the ebook version at B2B International’s blog.

This first chapter discusses the role of the questionnaire, and just how much of a crucial part it plays in the research process.

Don’t forget to come back next Monday for Chapter 2.

For more information on this area or for more white papers, please visit our company website at www.b2binternational.com. Visit our b2b-blog for more audio content, free eBook, and much more.This podcast is brought to you by Business 2 Business Market Research Specialists

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 Questionnaire Design - Chapter 1 [7:02m]: Play Now | Play in Popup | Download

This weeks podcast is the third and final instalment of B2B International’s latest podcast series “Marketing & Selling to Chinese Companies”. The podcast is a 3-part series, with the part 2 being posted last week, and part 1 being posted the week before.

Don’t forget to come back next Monday for the first part of our new free audio book!!!

For more information on this area or for more white papers, please visit our company website at www.b2binternational.com. Visit our b2b-blog for more audio content, free eBook, and much more.This podcast is brought to you by Business 2 Business Market Research Specialists

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 Marketing and Selling To Chinese Companies - Part 3 of 3 [18:52m]: Play Now | Play in Popup | Download

Today we publish the second part of B2B International’s latest podcast series “Marketing & Selling to Chinese Companies”. The podcast is a 3-part series, with the final instalment being published next Monday. If you haven’t already heard it, you can listen to part one by clicking here.

For more information on this area or for more white papers, please visit our company website at www.b2binternational.com. Visit our b2b-blog for more audio content, free eBook, and much more.This podcast is brought to you by Business 2 Business Market Research Specialists

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 Marketing and Selling To Chinese Companies - Part 2 of 3 [13:09m]: Play Now | Play in Popup | Download

The question of how to market and sell to companies based in China is one that is debated endlessly by foreign companies seeking to profit from the huge potential of the country. Views expressed by businesspeople claiming to know the secret of success in China vary wildly, from those (generally newcomers) who say that marketing and selling in China is ‘just like home’ through to those (usually those with at least a couple of years’ experience in China) who exaggerate the unique nature of Chinese business and Chinese people to such an extent that selling in China sounds like an impossibility. The reality is that these two positions are both equally crass and incorrect – there is no reason why a Western company with a flexible, patient and ‘listening’ approach to marketing and sales should not succeed in the Chinese market.

The first part of B2B International’s latest podcast series ” Marketing & Selling to Chinese Companies is published here today. The podcast is a 3-part series, with the next two instalments being published over the next two weeks.

For more information on this area or for more white papers, please visit our company website at www.b2binternational.com. Visit our b2b-blog for more audio content, free eBook, and much more.This podcast is brought to you by Business 2 Business Market Research Specialists

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 Marketing and Selling To Chinese Companies - Part 1 of 3 [14:44m]: Play Now | Play in Popup | Download

Welcome to the audio serialisation of “A Practical Guide To Market Research” written by Paul Hague, Managing Director of B2B International.

This chapter covers:

• The work carried out by market research executives, data analysts and interviewers.

• The professional bodies that represent the market research industry.

• The structure and organisation of market research agencies and suppliers.

This is Paul’s first book not to be published traditionally in hard copy and will appeal to you if you have an interest in market research, you have a market research project to complete and need help with how to go about it, you are studying for a business degree and market research is part of your course or if you are taking the Market Research Society/City & Guilds Certificate in Market & Social Research. Whatever the case, we know that the knowledge shared within this book will help you succeed.

This podcast is brought to you by Business 2 Business Market Research Specialists

 

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