This week’s podcast discusses how to “identify the driving forces of your business”.  The posdcast dicsusses the basic premise that:

“a company’s core competences can be defined as the activities for which resources are deployed in such a way that they achieve a differential and sustainable competitive advantage in the marketplace.”

As part of the podcast we also look at three steps that can be taken to identifying core competences.  The podcast is based on a white paper from B2B International’s white paper series.

For more information on this area or for more white papers, please visit our company website at www.b2binternational.com. Visit our b2b-blog for more audio content, free eBooks, and much more.This podcast is brought to you by Business 2 Business Market Research Specialists

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 Identifying The Driving Forces Of Your Business [8:53m]: Play Now | Play in Popup | Download

This week’s podcast discusses the issue of ensuring that distribution networks are running in tip-top condition. The podcast describes how to identify weaknesses in your distributor network and what to do in order to rectify those weaknesses.

The podcast is based on an article from B2B International’s article series.

For more information on this area or for more white papers, please visit our company website at www.b2binternational.com. Visit our b2b-blog for more audio content, free eBooks, and much more.This podcast is brought to you by Business 2 Business Market Research Specialists

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 Sharpening The Distributor Network [9:45m]: Play Now | Play in Popup | Download

Another week, another brand new podcast from B2B International… This week’s slice of audio insight is on the topic of pricing – a subject that’s of high importance in the current economic climate.

Knowing where to position your product or service price-wise is key to staying competitive in rockier times. However, price competition doesn’t simply equal low price. Price could just as well refer to price stability or value for money. Perhaps most importantly, price should be seen as a function of perceived value against perceived costs.

This week’s podcast looks into the subject of pricing in more detail: Attempting to understand what your customers (and potential customers) place a monetary value on is perhaps one of the most difficult research tasks that can be undertaken. However, as Paul Hague and Matthew Harrison discuss in this podcast adaptation of their white paper “Pricing Research: What Do Our Customers Value?”, they outline some of the tools that can be used to answer this most tricky of questions.

For more information on this area or for more white papers, please visit our company website at www.b2binternational.com. Visit our b2b-blog for more audio content, free eBooks, and much more.This podcast is brought to you by Business 2 Business Market Research Specialists

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 Pricing Research - What Do Our Customers Value? [13:36m]: Play Now | Play in Popup | Download

Here we have the final part (3 of 3) of our podcast on Using Market Intelligence. The podcast dicusses ways in which marketing intelligence and competitive intelligence can be used to add value to a business, and is based on a white paper written by Matthew Harrison (Director B2B International) and Julia Cupman (Business Development Manager B2B International USA).

This final part of the podcast focuses on how market intelligence can work for you, and ways to ensure that you get maximum ROI from your market intelligence.

For more information on this area or for more white papers, please visit our company website at www.b2binternational.com. Visit our b2b-blog for more audio content, free eBook, and much more.This podcast is brought to you by Business 2 Business Market Research Specialists

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 Using Market Intelligence - Part 3 of 3 [11:43m]: Play Now | Play in Popup | Download

Following on from last weeks podcast – today we have part 2 of our 3 part podcast on Using Market Intelligence. The podcast dicusses ways in which marketing intelligence and competitive intelligence can be used to add value to a business, and is based on a white paper written by Matthew Harrison (Director B2B International) and Julia Cupman (Business Development Manager B2B International USA).

This episode of the podcast focuses mainly on competitor intelligence and how it can benefit your business.

For more information on this area or for more white papers, please visit our company website at www.b2binternational.com. Visit our b2b-blog for more audio content, free eBook, and much more.This podcast is brought to you by Business 2 Business Market Research Specialists

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 Using Market Intelligence - Part 2 of 3 [10:01m]: Play Now | Play in Popup | Download

Today we launch the first in a three-part podcast. The podcast dicusses ways in which marketing intelligence and competitive intelligence can be used to add value to a business. The podcast is based on a white paper written by Matthew Harrison (Director B2B International) and Julia Cupman (Business Development Manager B2B International USA).

The podcast talks specifically about the benefits of market intelligence as well as different types of market intelligence and competitor intelligence, and how they can help improve your business.

For more information on this area or for more white papers, please visit our company website at www.b2binternational.com. Visit our b2b-blog for more audio content, free eBook, and much more.This podcast is brought to you by Business 2 Business Market Research Specialists

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 Using Market Intelligence - Part 1 of 3 [11:29m]: Play Now | Play in Popup | Download

Following on from last week’s podcast, today we have part two of our “advertising amongst SMEs” podcast. The podcast draws together the findings of a recently commissioned study of 245 small and medium enterprises (SME) throughout the UK to give a deeper understanding of how b2b advertising works.

There are over a thousand classifications of SMEs and many of these operate small shops or cafes. These have been excluded from this survey and we concentrate on those that are mainly in a business to business environment.

The podcast covers areas from the average promotional spend to the most important methods of promotion.

For more information on this area or for more white papers, please visit our company website at www.b2binternational.com. Visit our b2b-blog for more audio content, free eBook, and much more.This podcast is brought to you by Business 2 Business Market Research Specialists

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 Podcast: Advertising Amongst SMEs - Part 2 of 2 [10:24m]: Play Now | Play in Popup | Download

This podcast draws together the findings of a recently commissioned study of 245 small and medium enterprises (SME) throughout the UK to give a deeper understanding of how b2b advertising works.

There are over a thousand classifications of SMEs and many of these operate small shops or cafes. These have been excluded from this survey and we concentrate on those that are mainly in a business to business environment.

The podcast covers areas from the average promotional spend to the most important methods of promotion.

For more information on this area or for more white papers, please visit our company website at www.b2binternational.com. Visit our b2b-blog for more audio content, free eBook, and much more.This podcast is brought to you by Business 2 Business Market Research Specialists

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 Podcast: Advertising Amongst SMEs - Part 1 of 2 [8:32m]: Play Now | Play in Popup | Download

“Getting People To Switch” is our latest podcast to be taken from the B2B International white paper series. The white paper was written by B2B Director Paul Hague.

What does make people switch? What is it that makes someone change their mind or their behaviour? These are crucial questions to any marketer and particularly baffling to the business to business marketer. This is because we b2b marketers operate in a world complicated by the multi-faceted decision making unit comprising buyers, technicians, management policy setters and so on – all who claim to make their decisions rationally. This podcast offers thoughts on b2b switching behaviour and the forces that shape these decisions.

For more information on this area or for more white papers, please visit our company website at www.b2binternational.com. Visit our b2b-blog for more audio content, free eBook, and much more.This podcast is brought to you by Business 2 Business Market Research Specialists

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 Podcast: Getting People To Switch [12:36m]: Play Now | Play in Popup | Download

And so we come to the final chapter in our serialised audio book Questionnaire Design by Paul Hague. This final chapter gives the listener many “examples of questions”.

Over the past weeks we have been publishing a chapter of the audio book every Monday. Alongside the audio book, “Questionnaire Design” is also being published as a free ebook. You can download the ebook version at B2B International’s blog.

“Questionnaire Design” will be available to download in its entirety from the B2B Blog next Monday

For more information on this area or for more white papers, please visit our company website at www.b2binternational.com. Visit our b2b-blog for more audio content, free eBook, and much more.This podcast is brought to you by Business 2 Business Market Research Specialists

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 Questionnaire Design - Chapter 11 [33:55m]: Play Now | Play in Popup | Download