The Market Research Podcast » Podcast

Podcast: Measuring Staff Satisfaction - Part 2 of 2

market — Mon, 15 Jun 2009 09:29:47 +0000

Following on from our last podcast - this week we have the second of two parts of our podcast that discusses the importance of staff satisfaction.

This podcast looks at the importance of measuring and maintaining staff satisfaction, and the impact that this has other areas of a business. The podcast is based upon a white paper by Carol-Ann Morgan of B2B International entitled “Understanding and Developing Your (People) Assets”.

For more information on this area or for more white papers, please visit our company website at www.b2binternational.com. Visit our b2b-blog for more audio content, free eBooks, and much more.This podcast is brought to you by Business 2 Business Market Research Specialists

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Podcast: Measuring Staff Satisfaction - Part 1 of 2

market — Mon, 01 Jun 2009 10:12:53 +0000

“Few would argue that the most valuable resource of any organisation is its people. Staff well-being and their level of satisfaction has been found to directly impact on organisational performance and ultimately organisational success; dissatisfied staff are unlikely to foster a satisfied customer base, and dissatisfied customers directly impact on the bottom line. Thus, measurement of the staff experience is an integral part of developing the customer experience.”

This podcast is the first part of two that looks at the importance of measuring and maintaining staff satisfaction, the impact that this has other areas of a business. The podcast is based upon a white paper by Carol-Ann Morgan of B2B International entitled “Understanding and Developing Your (People) Assets”.

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Podcast: Measuring Return On Investment Of Market Research

market — Tue, 26 May 2009 11:24:13 +0000

Ensuring that money is being well spent is always imperative in business - even more so in such frugal times as these. Measuring return on investment can be fairly straightforward on certain occasions. Investments on tangible things (such as stocks, shares, products, etc) can be measured by the amount invested against the amount gained over a certain amount of time. However, measuring return on investments for less tangible things can be more difficult. For example, if a research agency were to conduct a piece of branding research for a Client, how does that Client measure how much of a return on investment it has got from the money paid for the research? If the branding of the company is changed as a result of the research, the amount of impact it has on the company could be huge, but is very difficult to quantify.

This podcast goes some way to explaining the issues highlighted above. It is based upon a white paper written by Paul Hague and Julia Cupman of B2B International entitled “Making effective business decisions: Measuring & maximising the return on investment of market research”.

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Podcast: Research As An Aid To Optimum Pricing

market — Mon, 26 Jan 2009 09:57:53 +0000

2009 is already being billed as a ‘difficult year’ due to the global financial crisis - in times like these, ensuring that you have the correct pricing strategy is as important as ever.

This podcast looks at how research can aid companies in ensuring they are offering the most optimum price to their customers for the products/services that they offer. If you sincerely wish to optimise profit, you will find out about the value the market puts on your product/service - and charge accordingly. In this podcast we describe some of the ways research can help you establish what that value is.

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Podcast: The When & How of Using Distributors

market — Mon, 15 Dec 2008 20:08:26 +0000

This weeks podcast discusses the importance of distributors, and how and when they should be used. We cover the pros and cons of using distributors, how to spot the good ones, and how to steer clear of the not so good.

This is the last podcast of 2008! Thank you all for another very successful year. We will be taking a short break over the holiday period, and will be returning on Monday 19th January.

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Podcast: Loyalty – How To Win Devotion From Your Customers

market — Mon, 08 Dec 2008 14:21:20 +0000

Today we look at the importance of customer loyalty, and how to attain the best levels of customer loyalty in your business. Ensuring that your customers are not only satisfied, but extremely satisfied, has become increasingly more important in today’s current economic climate as purse strings tighten, and customers become ever more frugal.

The podcast covers the following topics:
- Why loyalty is so important
- Don’t confuse loyalty with inertia
- What engenders loyalty?
- How do we measure loyalty?
- Three important steps to achieving devotion from your customers

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Podcast: The Art Of The Brief

market — Mon, 01 Dec 2008 15:03:51 +0000

This week’s podcast covers the design of one of the most important steps in the research process - the brief. Without an adequate brief, it can be difficult to design a piece of research that fully meets a project’s needs - a project can only be as good as the brief that it stems from. In the podcast, we cover areas such as, ‘what a brief should contain’, ‘the role of the researcher’, and ‘preparing the research proposal’.

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Focus Groups In B2B Research - 2 of 2

market — Mon, 24 Nov 2008 11:18:02 +0000

This weeks podcast follows on from last weeks part 1 of our podcast on Focus Groups in B2B Research. The podcast is based on a white paper written by B2B director, Carol-Ann Morgan. Part 2 covers the following areas:

PLANNING AND RECRUITING GROUPS
- Number of groups:
- Venues and Timing of groups:
- Getting respondents to attend:
THE GROUP MODERATOR
TOOLS OF THE GROUP MODERATOR
ANALYSIS AND REPORTING

For more information on this area or for more white papers, please visit our company website at www.b2binternational.com. Visit our b2b-blog for more audio content, free eBook, and much more.This podcast is brought to you by Business 2 Business Market Research Specialists

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Focus Groups In B2B Research - 1 of 2

market — Mon, 17 Nov 2008 08:42:31 +0000

The week’s podcast is taken from a white paper by B2B International director Carol-Ann Morgan. The topic of discussion is focus groups.

Focus groups are a fantastic way of gathering a deep understanding of a particular issue, product, or brand. This podcast is split over two parts, with this week’s part covering the following issues:

- HISTORY OF THE FOCUS GROUP
- WHAT IS THE FOCUS GROUP?
- WHEN DO YOU USE FOCUS GROUPS?
- AREAS OF SPECIAL CONSIDERATION:

- Culture
- Sensitivity of the Focus Topic
- The Effect of the Group Hierarchy
- Difficulties with Disclosure
- Match of Moderator

The second part of the podcast will be published next week.

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Podcast: Image Research In Industrial Marketing

market — Mon, 10 Nov 2008 10:22:13 +0000

What is a good image? This depends entirely on what face the management of the company wants to project. The BSC may find it advantageous to be seen as a big manufacturer of steel plate. This image of size may place them in a position to compete for very latest orders at home and overseas. Spartan Redheugh of Gateshead on the other hand, is a plate mill which aims to build an image of flexibility – they can handle any sort of plate , in small quantities if need be. To them an image of size would be counter productive as it would discourage the type of customer they seek – one who requires service and is prepared to pay a premium for it.

This week’s podcast looks at how image research should be conducted in industrial markets. In the podcast we cover areas such as, how to design a questionnaire for image research, and the methods that should be considered for conducting this type of research to garner the best results.

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