Another week, another brand new podcast from B2B International… This week’s slice of audio insight is on the topic of pricing - a subject that’s of high importance in the current economic climate.

Knowing where to position your product or service price-wise is key to staying competitive in rockier times. However, price competition doesn’t simply equal low price. Price could just as well refer to price stability or value for money. Perhaps most importantly, price should be seen as a function of perceived value against perceived costs.

This week’s podcast looks into the subject of pricing in more detail: Attempting to understand what your customers (and potential customers) place a monetary value on is perhaps one of the most difficult research tasks that can be undertaken. However, as Paul Hague and Matthew Harrison discuss in this podcast adaptation of their white paper “Pricing Research: What Do Our Customers Value?”, they outline some of the tools that can be used to answer this most tricky of questions.

For more information on this area or for more white papers, please visit our company website at www.b2binternational.com. Visit our b2b-blog for more audio content, free eBooks, and much more.This podcast is brought to you by Business 2 Business Market Research Specialists

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