Welcome to the audio serialisation of “A Practical Guide To Market Research” written by Paul Hague, Managing Director of B2B International.

This chapter covers:

• The building blocks of intelligence – which includes secondary as well as primary data.

• The applications for qualitative and quantitative research.

• How to match the research design to the research method.

• Things to look out for when choosing a quantitative research method.

• How a company used a range of different research designs to launch and track the success of a new product.

This is Paul’s first book not to be published traditionally in hard copy and will appeal to you if you have an interest in market research, you have a market research project to complete and need help with how to go about it, you are studying for a business degree and market research is part of your course or if you are taking the Market Research Society/City & Guilds Certificate in Market & Social Research. Whatever the case, we know that the knowledge shared within this book will help you succeed.This podcast is brought to you by Business 2 Business Market Research Specialists

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 A Practical Guide To Market Research - Chapter 3 - Research Design [18:15m]: Play Now | Play in Popup | Download

Welcome to the audio serialisation of “A Practical Guide To Market Research” written by Paul Hague, Managing Director of B2B International.

This chapter covers:

• How market research can be used to help organisations grow by finding new markets for their products or new products for their markets.

• How to separate out the aims of market research from the research objectives and the research questions.

• How to define a problem that can be solved by market research.

• How to write a brief for a market research project.

• What to expect in a market research proposal and how to choose between alternative proposals.

This is Paul’s first book not to be published traditionally in hard copy and will appeal to you if you have an interest in market research, you have a market research project to complete and need help with how to go about it, you are studying for a business degree and market research is part of your course or if you are taking the Market Research Society/City & Guilds Certificate in Market & Social Research. Whatever the case, we know that the knowledge shared within this book will help you succeed.This podcast is brought to you by Business 2 Business Market Research Specialists

 

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 A Practical Guide To Market Research - Chapter 2 - Research Objectives [25:39m]: Play Now | Play in Popup | Download

 

Welcome to the audio serialisation of “A Practical Guide To Market Research” written by Paul Hague, Managing Director of B2B International. 

This chapter covers:

• The role of market research in helping business decisions through the  systematic and objective collection of data. • The applications of market research and how many studies are to help show  the size of markets, to measure the satisfaction of customers with products, to  guide new product development and to show people’s use of and attitudes to  products. • The Market Research Society’s Code Of Practice which sets out guidelines  for protecting people who are interviewed and clients who commission  research.

• The Data Protection Act that protects enforces data collection and analysis  procedures to ensure that people’s wishes for confidentiality and anonymity are  upheld.

This is Paul’s first book not to be published traditionally in hard copy and  will appeal to you if you have an interest in market research, you have a market  research project to complete and need help with how to go about it, you are  studying for a business degree and market research is part of your course or if  you are taking the Market Research Society/City & Guilds Certificate in  Market & Social Research. Whatever the case, we know that the knowledge  shared within this book will help you succeed.

This podcast is brought to you by Business 2 Business Market Research Specialists

  

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 Chapter 1 - The Basics Of Market Research - A Practical Guide To Market Research [30:28m]: Play Now | Play in Popup | Download

The 13th and final Chapter of our latest free ebook - “The Power Of Industrial Brands� is published today. Every Monday for the past few months we have been publishing a new chapter on our company blog all of which have been available for free download. As well as this, you can download each chapter as an audio podcast from this site.

Brands clearly have a value to the companies which own them; the business is worth more because of the position of the brand in its market. Traditionally the value of a brand has been regarded as part of goodwill (the extra worth of a business over and above the value of physical assets) and accountants have only valued this at the time a business is sold - up to then it does not appear on the balance sheet.

In recent years some major consumer brands have been capitalised - a value has been put on the brand and included as a balance sheet asset of the company owning the brand. This chapter looks at valuing brands and the various approaches that can be implemented when attempting to establish a brands worth.

To listen to Chapter 13 - Valuing Brands, click on the player at the bottom of this post.

To download the ebook, visit our market research blog at www.b2binternational.com/b2b-blog.

For more information on branding click here.

This podcast is brought to you by Business 2 Business Market Research Specialists

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 The Power Of Industrial Brands - Chapter 13 [18:34m]: Play Now | Play in Popup | Download

Chapter 12 of our latest free ebook - “The Power Of Industrial Brands� is published today. Each Monday we will be publishing a new chapter on our company blog which will be available for free download. As well as this, you can download each chapter as an audio podcast from this site.

Next week we will be publishing the final chapter in the series, followed by the book in it’s entirety (in PDF format) two weeks later (for free, of course).

There are three causes of flagging brands; neglecting to promote the brand, competitive threats and a change in structural demand. The only way forward in the latter case is to innovate or move into new markets.

Innovation is something that all companies should be doing in order to stay healthy and, since this strategy needs time and money, it is better as a preventative measure than a cure for a brand which starts to flag in a changing market.

To listen to Chapter 12 - Revitalizing Flagging Brands, click on the player at the bottom of this post.

To download the ebook, visit our market research blog at www.b2binternational.com/b2b-blog.

For more information on branding click here.

This podcast is brought to you by Business 2 Business Market Research Specialists

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 The Power Of Industrial Brands - Chapter 12 [23:20m]: Play Now | Play in Popup | Download

Chapter 11 of our latest free ebook - “The Power Of Industrial Brands� is published today. Each Monday we will be publishing a new chapter on our company blog which will be available for free download. As well as this, you can download each chapter as an audio podcast from this site.

In most industrial and business-to-business markets the brand which really matters is that which carries the company name. Brands are often badly neglected and yet this is a missed opportunity which could make the difference to the success of companies in markets where there is only a hair’s breadth separating a close run pack. A small percentage improvement in brand awareness and image could provide a company with an opportunity to obtain premium prices or take a greater market share.

To listen to Chapter 11 - Caring For Brands, click on the player at the bottom of this post.

To download the ebook, visit our market research blog at www.b2binternational.com/b2b-blog.

For more information on branding click here.

This podcast is brought to you by Business 2 Business Market Research Specialists

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 Chapter 11 The Power of Industrial Brands [24:09m]: Play Now | Play in Popup | Download

Chapter 10 of our latest free ebook - “The Power Of Industrial Brands� is published today. Each Monday we will be publishing a new chapter on our company blog which will be available for free download. As well as this, you can download each chapter as an audio podcast from this site.

Service is an effective means of achieving brand differentiation and increasingly more so than through attempting to base a brand solely on short-lived product features.

Service should be based on customer needs with the aim of doing it better and differently. The benefits of the service component should be positively communicated to customers including by tangible symbolisation.

To listen to Chapter 10 - Using Service To Build Brands, click on the player at the bottom of this post.

To download the ebook, visit our market research blog at www.b2binternational.com/b2b-blog.

For more information on branding click here.

This podcast is brought to you by Business 2 Business Market Research Specialists

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 The Power Of Industrial Brands - Chapter 10 [35:38m]: Play Now | Play in Popup | Download

Chapter 9 of our latest free ebook - “The Power Of Industrial Brands� is published today. Each Monday we will be publishing a new chapter on our company blog which will be available for free download. As well as this, you can download each chapter as an audio podcast from this site.

Effective promotion is vital to build a brand. Often, however, brand building is only an analytically separate activity and the marketing tools available can all be used, to a greater or lesser extent, for achieving the other major promotion objectives; informing about the product range and selling.

To listen to Chapter 9 - The Marketing Mix And Building A Brand, click on the player at the bottom of this post.

To download the ebook, visit our market research blog at www.b2binternational.com/b2b-blog.

For more information on branding click here.

This podcast is brought to you by Business 2 Business Market Research Specialists

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 The Power Of Industrial Brands - Chapter 9 [24:42m]: Play Now | Play in Popup | Download

Chapter 8 of our latest free ebook - “The Power Of Industrial Brands� is published today. Each Monday we will be publishing a new chapter on our company blog which will be available for free download. As well as this, you can download each chapter as an audio podcast from this site.

In consumer markets the cost of launching new brands can run to many millions of pounds. In industrial and business to business markets the level of expenditure may be very much less but planning a new brand is still a major undertaking and should include; defining the aims of the new brand and the brand values to be communicated, choosing a name and logo, a promotion strategy and internal communication so that everyone understands their own company’s brands.

To listen to Chapter 8 - Creating and Changing Brands, click on the player at the bottom of this post.

To download the ebook, visit our market research blog at www.b2binternational.com/b2b-blog.

For more information on branding click here.

This podcast is brought to you by Business 2 Business Market Research Specialists

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 The Power Of Industrial Brands - Chapter 8 [43:28m]: Play Now | Play in Popup | Download

Chapter 7 of our latest free ebook - “The Power Of Industrial Brands� is published today. Each Monday we will be publishing a new chapter on our company blog which will be available for free download. As well as this, you can download each chapter as an audio podcast from this site.

Strategies for brands include strengthening and building them, protecting against competitors and extending brands to cover additional products and businesses. Decisions in these and other areas often require measurement - where does a brand stand now and over time and how does it compare with competitors’ brands?
To listen to Chapter 7 - Measuring Brands, click on the player at the bottom of this post.

To download the ebook, visit our market research blog at www.b2binternational.com/b2b-blog.

For more information on branding click here.

This podcast is brought to you by Business 2 Business Market Research Specialists

Why not subscribe to our podcast using

Listen Now:

 The Power Of Industrial Brands - Chapter 7 [38:15m]: Play Now | Play in Popup | Download