It’s here at last - the new free audio book on “Questionnaire Design”! The book was written by Paul Hague, CEO of B2B International.

Over the coming weeks each chapter of the audio book will be published for free, exclusively at The Market Research Podcast. Alongside the audio book, “Questionnaire Design” is also being published as a free ebook. You can download the ebook version at B2B International’s blog.

This first chapter discusses the role of the questionnaire, and just how much of a crucial part it plays in the research process.

Don’t forget to come back next Monday for Chapter 2.

For more information on this area or for more white papers, please visit our company website at www.b2binternational.com. Visit our b2b-blog for more audio content, free eBook, and much more.This podcast is brought to you by Business 2 Business Market Research Specialists

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 Questionnaire Design - Chapter 1 [7:02m]: Play Now | Play in Popup | Download

Welcome to the audio serialisation of “A Practical Guide To Market Research” written by Paul Hague, Managing Director of B2B International.

This chapter covers:

• The work carried out by market research executives, data analysts and interviewers.

• The professional bodies that represent the market research industry.

• The structure and organisation of market research agencies and suppliers.

This is Paul’s first book not to be published traditionally in hard copy and will appeal to you if you have an interest in market research, you have a market research project to complete and need help with how to go about it, you are studying for a business degree and market research is part of your course or if you are taking the Market Research Society/City & Guilds Certificate in Market & Social Research. Whatever the case, we know that the knowledge shared within this book will help you succeed.

This podcast is brought to you by Business 2 Business Market Research Specialists

 

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Welcome to the audio serialisation of “A Practical Guide To Market Research” written by Paul Hague, Managing Director of B2B International.

This chapter covers:

• The way that market researchers make data accessible through the use of table, charts and text.• Planning a report so that it fulfils the requirements of the research sponsor by meeting the brief, presenting clear findings and with strong conclusions and recommendations.

• Making effective presentations.This is Paul’s first book not to be published traditionally in hard copy and will appeal to you if you have an interest in market research, you have a market research project to complete and need help with how to go about it, you are studying for a business degree and market research is part of your course or if you are taking the Market Research Society/City & Guilds Certificate in Market & Social Research. Whatever the case, we know that the knowledge shared within this book will help you succeed.

This podcast is brought to you by Business 2 Business Market Research Specialists

 

Why not subscribe to our podcast using

Listen Now:

 A Practical Guide To Market Research - Chapter 10 - Reporting and Communicating Findings [13:29m]: Play Now | Play in Popup | Download

Welcome to the audio serialisation of “A Practical Guide To Market Research” written by Paul Hague, Managing Director of B2B International.

This chapter covers:

• Things to think about at the outset that will help the analysing of quantitative data.• How to analyse and interpret quantitative data.

This is Paul’s first book not to be published traditionally in hard copy and will appeal to you if you have an interest in market research, you have a market research project to complete and need help with how to go about it, you are studying for a business degree and market research is part of your course or if you are taking the Market Research Society/City & Guilds Certificate in Market & Social Research. Whatever the case, we know that the knowledge shared within this book will help you succeed.

This podcast is brought to you by Business 2 Business Market Research Specialists

Why not subscribe to our podcast using

Listen Now:

 A Practical Guide To Market Research - Chapter 9 - Turning Data Into Findings [12:33m]: Play Now | Play in Popup | Download

Welcome to the audio serialisation of “A Practical Guide To Market Research” written by Paul Hague, Managing Director of B2B International.

This chapter covers:

• The key principles of designing effective questionnaires.• How to formulate meaningful questions.• The use of structured, semi-structured and unstructured questionnaires in different types of research design.

This is Paul’s first book not to be published traditionally in hard copy and will appeal to you if you have an interest in market research, you have a market research project to complete and need help with how to go about it, you are studying for a business degree and market research is part of your course or if you are taking the Market Research Society/City & Guilds Certificate in Market & Social Research. Whatever the case, we know that the knowledge shared within this book will help you succeed.

This podcast is brought to you by Business 2 Business Market Research Specialists

Why not subscribe to our podcast using

Listen Now:

 A Practical Guide To Market Research - Chapter 8 - An Introduction To Questionnaire Design [32:46m]: Play Now | Play in Popup | Download

Welcome to the audio serialisation of “A Practical Guide To Market Research” written by Paul Hague, Managing Director of B2B International.

This chapter covers:

• The important terms and definitions that are used in sampling.

• The use of the two main types of sampling methods – random samples and quota samples.

• How to match the sample plan to the objectives and choose the right size sample.

• The steps you must apply to put your sampling plan into action.

This is Paul’s first book not to be published traditionally in hard copy and will appeal to you if you have an interest in market research, you have a market research project to complete and need help with how to go about it, you are studying for a business degree and market research is part of your course or if you are taking the Market Research Society/City & Guilds Certificate in Market & Social Research. Whatever the case, we know that the knowledge shared within this book will help you succeed.

This podcast is brought to you by Business 2 Business Market Research Specialists

Why not subscribe to our podcast using

Listen Now:

 A Practical Guide To Market Research - Chapter 7 - Introduction To Sampling [25:56m]: Play Now | Play in Popup | Download

Welcome to the audio serialisation of “A Practical Guide To Market Research” written by Paul Hague, Managing Director of B2B International.

This chapter covers:

• The use of quantitative research for customer satisfaction measurement, customer segmentation and measuring customer attitudes.

• The three main methods of quantitative research – direct measurement, self-completion surveys and interviewing.

• The role of the interviewer in quantitative research and how interviewers win cooperation from respondents.

• The role of the questionnaire in quantitative research and how it can make or break an interview.

This is Paul’s first book not to be published traditionally in hard copy and will appeal to you if you have an interest in market research, you have a market research project to complete and need help with how to go about it, you are studying for a business degree and market research is part of your course or if you are taking the Market Research Society/City & Guilds Certificate in Market & Social Research. Whatever the case, we know that the knowledge shared within this book will help you succeed.

This podcast is brought to you by Business 2 Business Market Research Specialists

Why not subscribe to our podcast using

Listen Now:

 A Practical Guide To Market Research - Chapter 6 - Introduction To Quantitative Research [32:11m]: Play Now | Play in Popup | Download

Welcome to the audio serialisation of “A Practical Guide To Market Research” written by Paul Hague, Managing Director of B2B International.

This chapter covers:

• Qualitative research techniques and in particular focus groups, depth interviews and observation• How to use qualitative tools for exploring and evaluating concepts and ideas.

This is Paul’s first book not to be published traditionally in hard copy and will appeal to you if you have an interest in market research, you have a market research project to complete and need help with how to go about it, you are studying for a business degree and market research is part of your course or if you are taking the Market Research Society/City & Guilds Certificate in Market & Social Research. Whatever the case, we know that the knowledge shared within this book will help you succeed.

This podcast is brought to you by Business 2 Business Market Research Specialists

Why not subscribe to our podcast using

Listen Now:

 A Practical Guide To Market Research - Chapter 5 - Introduction To Qualitative Research [28:51m]: Play Now | Play in Popup | Download

Welcome to the audio serialisation of “A Practical Guide To Market Research” written by Paul Hague, Managing Director of B2B International.

This chapter covers:

• Where you can use desk research and the most important sources of secondary data.

• The application of quantitative research in measuring consumers’ use of products, their attitudes to products, the launch of new products, setting prices and evaluating promotions.

• The tools that are used by market researchers to collect data including face to face interviews, telephone interviews, selfcompletion questionnaires, focus groups, depth interviews, hall tests, and observation.

This is Paul’s first book not to be published traditionally in hard copy and will appeal to you if you have an interest in market research, you have a market research project to complete and need help with how to go about it, you are studying for a business degree and market research is part of your course or if you are taking the Market Research Society/City & Guilds Certificate in Market & Social Research. Whatever the case, we know that the knowledge shared within this book will help you succeed.

This podcast is brought to you by Business 2 Business Market Research Specialists

Why not subscribe to our podcast using

Listen Now:

 A Practical Guide To Market Research - Chapter 4 - An Introduction to Research Methodologies [26:39m]: Play Now | Play in Popup | Download

Welcome to the audio serialisation of “A Practical Guide To Market Research” written by Paul Hague, Managing Director of B2B International.

This chapter covers:

• The building blocks of intelligence – which includes secondary as well as primary data.

• The applications for qualitative and quantitative research.

• How to match the research design to the research method.

• Things to look out for when choosing a quantitative research method.

• How a company used a range of different research designs to launch and track the success of a new product.

This is Paul’s first book not to be published traditionally in hard copy and will appeal to you if you have an interest in market research, you have a market research project to complete and need help with how to go about it, you are studying for a business degree and market research is part of your course or if you are taking the Market Research Society/City & Guilds Certificate in Market & Social Research. Whatever the case, we know that the knowledge shared within this book will help you succeed.This podcast is brought to you by Business 2 Business Market Research Specialists

Why not subscribe to our podcast using

Listen Now:

 A Practical Guide To Market Research - Chapter 3 - Research Design [18:15m]: Play Now | Play in Popup | Download