The Market Research Podcast in a creation of B2B International who specialises in carrying out ad-hoc business to business research that is custom designed for our clients needs. As our name suggests we have carried out research in most industrial sectors with experience spanning all corners of the globe.
There are four key factors that make business to business markets special and different to consumer markets:

- The decision making unit is far more complex in business-to-business markets than in consumer markets
- Business-to-business products and their applications are more complex than consumer products
- Business-to-business marketers address a much smaller number of customers who are very much larger in their consumption of products than is the case in consumer markets
- Personal relationships are of critical importance in business-to-business markets

Therefore when you want to research business to business markets, you need to speak to someone who has been there before and understands the difficulties of researching industrial markets.

Our focused approach delivers client benefit as it enables us to tailor our extensive b2b research experience to each individual approach and methodology to suit each industry’s unique research needs. We understand your world.