“Few would argue that the most valuable resource of any organisation is its people. Staff well-being and their level of satisfaction has been found to directly impact on organisational performance and ultimately organisational success; dissatisfied staff are unlikely to foster a satisfied customer base, and dissatisfied customers directly impact on the bottom line. Thus, measurement of the staff experience is an integral part of developing the customer experience.”

This podcast is the first part of two that looks at the importance of measuring and maintaining staff satisfaction, the impact that this has other areas of a business. The podcast is based upon a white paper by Carol-Ann Morgan of B2B International entitled “Understanding and Developing Your (People) Assets”.

For more information on this area or for more white papers, please visit our company website at www.b2binternational.com. Visit our b2b-blog for more audio content, free eBooks, and much more.This podcast is brought to you by Business 2 Business Market Research Specialists

Why not subscribe to our podcast using

Listen Now:

 Podcast: Measuring Staff Satisfaction - Part 1 of 2 [12:27m]: Play Now | Play in Popup | Download

This entry was posted on Monday, June 1st, 2009 at 11:12 am and is filed under Market Research, Podcast, Whitepapers. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.