This weeks podcast follows on from last weeks part 1 of our podcast on Focus Groups in B2B Research. The podcast is based on a white paper written by B2B director, Carol-Ann Morgan.  Part 2 covers the following areas:

• PLANNING AND RECRUITING GROUPS
  • Number of groups:
  • Venues and Timing of groups:
  • Getting respondents to attend:
• THE GROUP MODERATOR
• TOOLS OF THE GROUP MODERATOR
• ANALYSIS AND REPORTING

For more information on this area or for more white papers, please visit our company website at www.b2binternational.com. Visit our b2b-blog for more audio content, free eBook, and much more.This podcast is brought to you by Business 2 Business Market Research Specialists

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 Focus Groups In B2B Research - 2 of 2 [18:50m]: Play Now | Play in Popup | Download

This entry was posted on Monday, November 24th, 2008 at 12:18 pm and is filed under Podcast, Whitepapers. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.