Focus Groups In B2B Research – 1 of 2
The week’s podcast is taken from a white paper by B2B International director Carol-Ann Morgan. The topic of discussion is focus groups.
Focus groups are a fantastic way of gathering a deep understanding of a particular issue, product, or brand. This podcast is split over two parts, with this week’s part covering the following issues:
- HISTORY OF THE FOCUS GROUP
- WHAT IS THE FOCUS GROUP?
- WHEN DO YOU USE FOCUS GROUPS?
- AREAS OF SPECIAL CONSIDERATION:
– Culture
– Sensitivity of the Focus Topic
– The Effect of the Group Hierarchy
– Difficulties with Disclosure
– Match of Moderator
The second part of the podcast will be published next week.
For more information on this area or for more white papers, please visit our company website at www.b2binternational.com. Visit our b2b-blog for more audio content, free eBook, and much more.This podcast is brought to you by Business 2 Business Market Research Specialists
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