Podcast: Identifying The Driving Forces Of Your Business

This week’s podcast discusses how to “identify the driving forces of your business”. The posdcast dicsusses the basic premise that:
“a company’s core competences can be defined as the activities for which resources are deployed in such a way that they achieve a differential and sustainable competitive advantage in the marketplace.”
As part of the podcast we also look at three steps that can be taken to identifying core competences. The podcast is based on a white paper from B2B International’s white paper series.
For more information on this area or for more white papers, please visit our company website at www.b2binternational.com. Visit our b2b-blog for more audio content, free eBooks, and much more.This podcast is brought to you by Business 2 Business Market Research Specialists

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