Following on from last week’s podcast, today we have part two of our “advertising amongst SMEs” podcast. The podcast draws together the findings of a recently commissioned study of 245 small and medium enterprises (SME) throughout the UK to give a deeper understanding of how b2b advertising works.

There are over a thousand classifications of SMEs and many of these operate small shops or cafes. These have been excluded from this survey and we concentrate on those that are mainly in a business to business environment.

The podcast covers areas from the average promotional spend to the most important methods of promotion.

For more information on this area or for more white papers, please visit our company website at www.b2binternational.com. Visit our b2b-blog for more audio content, free eBook, and much more.This podcast is brought to you by Business 2 Business Market Research Specialists

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 Podcast: Advertising Amongst SMEs - Part 2 of 2 [10:24m]: Play Now | Play in Popup | Download

This entry was posted on Monday, September 22nd, 2008 at 6:06 pm and is filed under Podcast, Whitepapers. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.