“Getting People To Switch” is our latest podcast to be taken from the B2B International white paper series. The white paper was written by B2B Director Paul Hague.

What does make people switch? What is it that makes someone change their mind or their behaviour? These are crucial questions to any marketer and particularly baffling to the business to business marketer. This is because we b2b marketers operate in a world complicated by the multi-faceted decision making unit comprising buyers, technicians, management policy setters and so on – all who claim to make their decisions rationally. This podcast offers thoughts on b2b switching behaviour and the forces that shape these decisions.

For more information on this area or for more white papers, please visit our company website at www.b2binternational.com. Visit our b2b-blog for more audio content, free eBook, and much more.This podcast is brought to you by Business 2 Business Market Research Specialists

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 Podcast: Getting People To Switch [12:36m]: Play Now | Play in Popup | Download

This entry was posted on Monday, September 8th, 2008 at 7:03 am and is filed under Podcast, Whitepapers. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.