Chapter 8 of our new free audio book, Questionnaire Design, is published here today. The chapter focuses on “the layout of the questionnaire”.  To quote the chapter itself:

“A questionnaire is a working document. It presents the questions as well as the place and space to record the answers. Thought needs to be given to making sure that the layout of the questions and the questionnaire enables it to work.”

Over the coming weeks each chapter of the audio book will be published for free, exclusively at The Market Research Podcast. Alongside the audio book, “Questionnaire Design” is also being published as a free ebook. You can download the ebook version at B2B International’s blog.

Don’t forget to come back next Monday for Chapter 9.

For more information on this area or for more white papers, please visit our company website at www.b2binternational.com. Visit our b2b-blog for more audio content, free eBook, and much more.This podcast is brought to you by Business 2 Business Market Research Specialists

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This entry was posted on Monday, July 28th, 2008 at 9:28 am and is filed under Ebooks, Podcast. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.