Welcome to the audio serialisation of “A Practical Guide To Market Research” written by Paul Hague, Managing Director of B2B International.

This chapter covers:

• The way that market researchers make data accessible through the use of table, charts and text.• Planning a report so that it fulfils the requirements of the research sponsor by meeting the brief, presenting clear findings and with strong conclusions and recommendations.

• Making effective presentations.This is Paul’s first book not to be published traditionally in hard copy and will appeal to you if you have an interest in market research, you have a market research project to complete and need help with how to go about it, you are studying for a business degree and market research is part of your course or if you are taking the Market Research Society/City & Guilds Certificate in Market & Social Research. Whatever the case, we know that the knowledge shared within this book will help you succeed.

This podcast is brought to you by Business 2 Business Market Research Specialists

 

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 A Practical Guide To Market Research - Chapter 10 - Reporting and Communicating Findings [13:29m]: Play Now | Play in Popup | Download

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