A Practical Guide To Market Research - Chapter 9 - Turning Data Into Findings
Welcome to the audio serialisation of “A Practical Guide To Market Research” written by Paul Hague, Managing Director of B2B International.
This chapter covers:
• Things to think about at the outset that will help the analysing of quantitative data.• How to analyse and interpret quantitative data.
• Different types of quantitative data including ordinal and categorical data.
• An introduction to the analysis of qualitative data.
This is Paul’s first book not to be published traditionally in hard copy and will appeal to you if you have an interest in market research, you have a market research project to complete and need help with how to go about it, you are studying for a business degree and market research is part of your course or if you are taking the Market Research Society/City & Guilds Certificate in Market & Social Research. Whatever the case, we know that the knowledge shared within this book will help you succeed.
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A Practical Guide To Market Research - Chapter 9 - Turning Data Into Findings [12:33m]: Play Now | Play in Popup | Download
June 28th, 2007 at 11:01 pm
[...] Fancy living the privileged and illustrious life of a market researcher but can’t bear the thought of having to wade through all those heavy text books to learn the trade. The Market Research Podcast can make your dreams become a reality. Here you are able to download podcasts of each of the chapters of “A Practical Guide to Market Research” written by Paul Hague. [...]