A Practical Guide To Market Research – Chapter 8 – An Introduction To Questionnaire Design
Welcome to the audio serialisation of “A Practical Guide To Market Research” written by Paul Hague, Managing Director of B2B International.
This chapter covers:
• The key principles of designing effective questionnaires.• How to formulate meaningful questions.• The use of structured, semi-structured and unstructured questionnaires in different types of research design.
• The three most important types of questions for asking about behaviour, attitudes or classifying respondents
• Key terms used in questionnaire design
• The link between the interviewer, the respondent and the questionnaire.
This is Paul’s first book not to be published traditionally in hard copy and will appeal to you if you have an interest in market research, you have a market research project to complete and need help with how to go about it, you are studying for a business degree and market research is part of your course or if you are taking the Market Research Society/City & Guilds Certificate in Market & Social Research. Whatever the case, we know that the knowledge shared within this book will help you succeed.
This podcast is brought to you by Business 2 Business Market Research Specialists
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