Welcome to the audio serialisation of “A Practical Guide To Market Research” written by Paul Hague, Managing Director of B2B International.

This chapter covers:

• The important terms and definitions that are used in sampling.

• The use of the two main types of sampling methods – random samples and quota samples.

• How to match the sample plan to the objectives and choose the right size sample.

• The steps you must apply to put your sampling plan into action.

This is Paul’s first book not to be published traditionally in hard copy and will appeal to you if you have an interest in market research, you have a market research project to complete and need help with how to go about it, you are studying for a business degree and market research is part of your course or if you are taking the Market Research Society/City & Guilds Certificate in Market & Social Research. Whatever the case, we know that the knowledge shared within this book will help you succeed.

This podcast is brought to you by Business 2 Business Market Research Specialists

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 A Practical Guide To Market Research - Chapter 7 - Introduction To Sampling [25:56m]: Play Now | Play in Popup | Download

This entry was posted on Tuesday, June 12th, 2007 at 9:39 am and is filed under Ebooks, Podcast. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.