A Practical Guide To Market Research – Chapter 4 – An Introduction to Research Methodologies
Welcome to the audio serialisation of “A Practical Guide To Market Research” written by Paul Hague, Managing Director of B2B International.
This chapter covers:
• Where you can use desk research and the most important sources of secondary data.
• The application of quantitative research in measuring consumers’ use of products, their attitudes to products, the launch of new products, setting prices and evaluating promotions.
• The tools that are used by market researchers to collect data including face to face interviews, telephone interviews, selfcompletion questionnaires, focus groups, depth interviews, hall tests, and observation.
This is Paul’s first book not to be published traditionally in hard copy and will appeal to you if you have an interest in market research, you have a market research project to complete and need help with how to go about it, you are studying for a business degree and market research is part of your course or if you are taking the Market Research Society/City & Guilds Certificate in Market & Social Research. Whatever the case, we know that the knowledge shared within this book will help you succeed.
This podcast is brought to you by Business 2 Business Market Research Specialists
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