Welcome to the audio serialisation of “A Practical Guide To Market Research” written by Paul Hague, Managing Director of B2B International.

This chapter covers:

• The building blocks of intelligence – which includes secondary as well as primary data.

• The applications for qualitative and quantitative research.

• How to match the research design to the research method.

• Things to look out for when choosing a quantitative research method.

• How a company used a range of different research designs to launch and track the success of a new product.

This is Paul’s first book not to be published traditionally in hard copy and will appeal to you if you have an interest in market research, you have a market research project to complete and need help with how to go about it, you are studying for a business degree and market research is part of your course or if you are taking the Market Research Society/City & Guilds Certificate in Market & Social Research. Whatever the case, we know that the knowledge shared within this book will help you succeed.This podcast is brought to you by Business 2 Business Market Research Specialists

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 A Practical Guide To Market Research - Chapter 3 - Research Design [18:15m]: Play Now | Play in Popup | Download

This entry was posted on Tuesday, May 15th, 2007 at 9:44 am and is filed under Ebooks, Podcast. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.