Welcome to the audio serialisation of “A Practical Guide To Market Research” written by Paul Hague, Managing Director of B2B International.

This chapter covers:

• How market research can be used to help organisations grow by finding new markets for their products or new products for their markets.

• How to separate out the aims of market research from the research objectives and the research questions.

• How to define a problem that can be solved by market research.

• How to write a brief for a market research project.

• What to expect in a market research proposal and how to choose between alternative proposals.

This is Paul’s first book not to be published traditionally in hard copy and will appeal to you if you have an interest in market research, you have a market research project to complete and need help with how to go about it, you are studying for a business degree and market research is part of your course or if you are taking the Market Research Society/City & Guilds Certificate in Market & Social Research. Whatever the case, we know that the knowledge shared within this book will help you succeed.This podcast is brought to you by Business 2 Business Market Research Specialists

 

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 A Practical Guide To Market Research - Chapter 2 - Research Objectives [25:39m]: Play Now | Play in Popup | Download

This entry was posted on Tuesday, May 8th, 2007 at 9:43 am and is filed under Ebooks, Podcast. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.