Welcome to the audio serialisation of “A Practical Guide To Market Research” written by Paul Hague, Managing Director of B2B International. 

This chapter covers:

• The role of market research in helping business decisions through the  systematic and objective collection of data. • The applications of market research and how many studies are to help show  the size of markets, to measure the satisfaction of customers with products, to  guide new product development and to show people’s use of and attitudes to  products. • The Market Research Society’s Code Of Practice which sets out guidelines  for protecting people who are interviewed and clients who commission  research.

• The Data Protection Act that protects enforces data collection and analysis  procedures to ensure that people’s wishes for confidentiality and anonymity are  upheld.

This is Paul’s first book not to be published traditionally in hard copy and  will appeal to you if you have an interest in market research, you have a market  research project to complete and need help with how to go about it, you are  studying for a business degree and market research is part of your course or if  you are taking the Market Research Society/City & Guilds Certificate in  Market & Social Research. Whatever the case, we know that the knowledge  shared within this book will help you succeed.

This podcast is brought to you by Business 2 Business Market Research Specialists

  

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 Chapter 1 - The Basics Of Market Research - A Practical Guide To Market Research [30:28m]: Play Now | Play in Popup | Download

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