The 13th and final Chapter of our latest free ebook - “The Power Of Industrial Brands� is published today. Every Monday for the past few months we have been publishing a new chapter on our company blog all of which have been available for free download. As well as this, you can download each chapter as an audio podcast from this site.

Brands clearly have a value to the companies which own them; the business is worth more because of the position of the brand in its market. Traditionally the value of a brand has been regarded as part of goodwill (the extra worth of a business over and above the value of physical assets) and accountants have only valued this at the time a business is sold - up to then it does not appear on the balance sheet.

In recent years some major consumer brands have been capitalised - a value has been put on the brand and included as a balance sheet asset of the company owning the brand. This chapter looks at valuing brands and the various approaches that can be implemented when attempting to establish a brands worth.

To listen to Chapter 13 - Valuing Brands, click on the player at the bottom of this post.

To download the ebook, visit our market research blog at www.b2binternational.com/b2b-blog.

For more information on branding click here.

This podcast is brought to you by Business 2 Business Market Research Specialists

Why not subscribe to our podcast using

Listen Now:

 The Power Of Industrial Brands - Chapter 13 [18:34m]: Play Now | Play in Popup | Download

This entry was posted on Monday, February 19th, 2007 at 11:32 am and is filed under Ebooks, Podcast. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.