Chapter 12 of our latest free ebook – “The Power Of Industrial Brandsâ€? is published today. Each Monday we will be publishing a new chapter on our company blog which will be available for free download. As well as this, you can download each chapter as an audio podcast from this site.

Next week we will be publishing the final chapter in the series, followed by the book in it’s entirety (in PDF format) two weeks later (for free, of course).

There are three causes of flagging brands; neglecting to promote the brand, competitive threats and a change in structural demand. The only way forward in the latter case is to innovate or move into new markets.

Innovation is something that all companies should be doing in order to stay healthy and, since this strategy needs time and money, it is better as a preventative measure than a cure for a brand which starts to flag in a changing market.

To listen to Chapter 12 – Revitalizing Flagging Brands, click on the player at the bottom of this post.

To download the ebook, visit our market research blog at www.b2binternational.com/b2b-blog.

For more information on branding click here.

This podcast is brought to you by Business 2 Business Market Research Specialists

Why not subscribe to our podcast using

Listen Now:

 The Power Of Industrial Brands - Chapter 12 [23:20m]: Play Now | Play in Popup | Download

This entry was posted on Monday, February 12th, 2007 at 11:08 am and is filed under Ebooks, Podcast. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.