The Power Of Industrial Brands -
Chapter 11
Chapter 11 of our latest free ebook – “The Power Of Industrial Brandsâ€? is published today. Each Monday we will be publishing a new chapter on our company blog which will be available for free download. As well as this, you can download each chapter as an audio podcast from this site.
In most industrial and business-to-business markets the brand which really matters is that which carries the company name. Brands are often badly neglected and yet this is a missed opportunity which could make the difference to the success of companies in markets where there is only a hair’s breadth separating a close run pack. A small percentage improvement in brand awareness and image could provide a company with an opportunity to obtain premium prices or take a greater market share.
To listen to Chapter 11 – Caring For Brands, click on the player at the bottom of this post.
To download the ebook, visit our market research blog at www.b2binternational.com/b2b-blog.
For more information on branding click here.
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