Chapter 10 of our latest free ebook – “The Power Of Industrial Brandsâ€? is published today. Each Monday we will be publishing a new chapter on our company blog which will be available for free download. As well as this, you can download each chapter as an audio podcast from this site.

Service is an effective means of achieving brand differentiation and increasingly more so than through attempting to base a brand solely on short-lived product features.

Service should be based on customer needs with the aim of doing it better and differently. The benefits of the service component should be positively communicated to customers including by tangible symbolisation.

To listen to Chapter 10 – Using Service To Build Brands, click on the player at the bottom of this post.

To download the ebook, visit our market research blog at www.b2binternational.com/b2b-blog.

For more information on branding click here.

This podcast is brought to you by Business 2 Business Market Research Specialists

Why not subscribe to our podcast using

Listen Now:

 The Power Of Industrial Brands - Chapter 10 [35:38m]: Play Now | Play in Popup | Download

This entry was posted on Monday, January 29th, 2007 at 11:25 am and is filed under Ebooks, Podcast. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.