Chapter 9 of our latest free ebook - “The Power Of Industrial Brands� is published today. Each Monday we will be publishing a new chapter on our company blog which will be available for free download. As well as this, you can download each chapter as an audio podcast from this site.

Effective promotion is vital to build a brand. Often, however, brand building is only an analytically separate activity and the marketing tools available can all be used, to a greater or lesser extent, for achieving the other major promotion objectives; informing about the product range and selling.

To listen to Chapter 9 - The Marketing Mix And Building A Brand, click on the player at the bottom of this post.

To download the ebook, visit our market research blog at www.b2binternational.com/b2b-blog.

For more information on branding click here.

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 The Power Of Industrial Brands - Chapter 9 [24:42m]: Play Now | Play in Popup | Download

This entry was posted on Monday, January 22nd, 2007 at 11:11 am and is filed under Ebooks, Podcast. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.