Chapter 8 of our latest free ebook - “The Power Of Industrial Brands� is published today. Each Monday we will be publishing a new chapter on our company blog which will be available for free download. As well as this, you can download each chapter as an audio podcast from this site.

In consumer markets the cost of launching new brands can run to many millions of pounds. In industrial and business to business markets the level of expenditure may be very much less but planning a new brand is still a major undertaking and should include; defining the aims of the new brand and the brand values to be communicated, choosing a name and logo, a promotion strategy and internal communication so that everyone understands their own company’s brands.

To listen to Chapter 8 - Creating and Changing Brands, click on the player at the bottom of this post.

To download the ebook, visit our market research blog at www.b2binternational.com/b2b-blog.

For more information on branding click here.

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 The Power Of Industrial Brands - Chapter 8 [43:28m]: Play Now | Play in Popup | Download

This entry was posted on Monday, January 15th, 2007 at 11:38 am and is filed under Ebooks, Podcast. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.