Chapter 7 of our latest free ebook - “The Power Of Industrial Brands� is published today. Each Monday we will be publishing a new chapter on our company blog which will be available for free download. As well as this, you can download each chapter as an audio podcast from this site.

Strategies for brands include strengthening and building them, protecting against competitors and extending brands to cover additional products and businesses. Decisions in these and other areas often require measurement - where does a brand stand now and over time and how does it compare with competitors’ brands?
To listen to Chapter 7 - Measuring Brands, click on the player at the bottom of this post.

To download the ebook, visit our market research blog at www.b2binternational.com/b2b-blog.

For more information on branding click here.

This podcast is brought to you by Business 2 Business Market Research Specialists

Why not subscribe to our podcast using

Listen Now:

 The Power Of Industrial Brands - Chapter 7 [38:15m]: Play Now | Play in Popup | Download

This entry was posted on Monday, January 8th, 2007 at 11:05 am and is filed under Ebooks, Podcast. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.