Chapter 6 of our latest free ebook - “The Power Of Industrial Brands� is published today. Each Monday we will be publishing a new chapter on our company blog which will be available for free download. As well as this, you can download each chapter as an audio podcast from this site.

Brand differentiation should be developed with a complete understanding of the core values of a brand. The core values may be what makes the brand unique but in other cases something additional is required. However, whatever is selected as the core values of a brand must be a genuine part of the product or service package and not an aspiration. And furthermore, the simpler the core value is to understand, the easier it will be to communicate. It is a healthy discipline to find one word that describes the core value of a company.

To listen to Chapter 6 - Stripping Back To The Core Values, click on the player at the bottom of this post.

To download the ebook, visit our market research blog at www.b2binternational.com/b2b-blog.

For more information on branding click here.
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 The Power Of Industrial Brands - Chapter 6 [31:42m]: Play Now | Play in Popup | Download

This entry was posted on Monday, December 18th, 2006 at 11:28 am and is filed under Ebooks, Podcast. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.