Chapter 5 of our latest free ebook - “The Power Of Industrial Brands� is published today. Each Monday we will be publishing a new chapter on our company blog which will be available for free download. As well as this, you can download each chapter as an audio podcast from this site.

Branding is an effective competitive strategy in industrial markets. A strong brand blocks out competitive penetration, and creates trust and confidence. Indeed, brands come to symbolise a strong and on-going relationship between customers and suppliers. In the long term, branding is a far better approach than building business just on personal relationships.

To listen to Chapter 5 - The Role Of Brands In Industrial Marketing, click on the player at the bottom of this post.

To download the ebook, visit our market research blog at www.b2binternational.com/b2b-blog.

For more information on branding click here.
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 The Power Of Industrial Brands - Chapter 5 [23:05m]: Play Now | Play in Popup | Download

This entry was posted on Monday, December 11th, 2006 at 10:41 am and is filed under Ebooks, Podcast. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.