Chapter 2 of our latest free ebook - “The Power Of Industrial Brands� is published today. Each Monday we will be publishing a new chapter on our company blog which will be available for free download. As well as this, you can download each chapter as an audio podcast from this site.

One of the simplest and yet most important measures of a brand’s value is the number of people who have are aware of the brand and what they think of it. High levels of awareness and knowledge can be turned into gold as long as the associations are positive. People feel more comfortable buying brands they know. They learn to trust brands that other people are buying on the assumption that “a million people can’t all be wrong�

In this chapter you will learn about the three levels of brand recognition; awareness of the brand name only, knowledge of products and other features associated with the brand and experience gained through buying the brand. The logo, the visual representation of the brand, is seen to play an important role in successful brand marketing.

To listen to Chapter 2 - The Awareness and Associations of Industrial Brands, click on the player at the bottom of this post.

To download the ebook, visit our market research blog at www.b2binternational.com/b2b-blog.

For more information on branding click here.
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 The Power Of Industrial Brands - Chapter 2 [21:49m]: Play Now | Play in Popup | Download

This entry was posted on Monday, November 20th, 2006 at 11:02 am and is filed under Ebooks, Podcast. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.