In the ever-changing business world of today, with increased globalization and low-cost manufacturing from Asia, competitive advantage is key. Competitive jostling is a never ending battle as continuous product innovations result in shifts in competitive advantage. Consequently the question most companies ask themselves is ‘How do we get more?’ This is one of the hardest questions to answer.

This week’s Podcast, written by Nick Hague, Director of B2B International, looks at the Problem With Price and covers the following topics:

Introduction
The Basics Of Pricing
Pricing In Industrial Markets
How Can Research Help?
First Steps In Pricing Research – Desk Research
Primary Research - Different Pricing Techniques Used
Conjoint Analysis – Trade-Off Research
The Guiding Hand Of The Agency

For more information on this area or for more white papers, please visit our company website at www.b2binternational.com. Visit our b2b-blog for more audio content, free eBook, and much more.This podcast is brought to you by Business 2 Business Market Research Specialists
Why not subscribe to our podcast using

Listen Now:

 The Problem With Price [18:48m]: Play Now | Play in Popup | Download

This entry was posted on Monday, October 30th, 2006 at 9:30 am and is filed under Podcast. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.