Market Research In China – Part 2
As already discussed, no agency has in-house fieldwork coverage of the whole of China. However, most major agencies do have 3 offices – one in each of Shanghai, Beijing and Guangzhou. Head Offices are spread across the three cities, although there are more in Shanghai than in Beijing or Guangzhou. Companies with a strong business-to-business focus tend to be headquartered in Beijing, reflecting the importance of speaking to Government officials in such studies. The most common model is for the majority of research executives and management to be located at HQ, with a limited management presence at the other two offices. It is common for the Guangzhou office to consist of fieldwork operations only, the role of this office being to cover off the requirement for Cantonese interviewing in Southern mainland China and Hong Kong. Clients will find themselves liaising with just one office, depending on the location of the executive carrying out their particular project.
This week’s Podcast, written by Matt Harrison, Director of B2B International, looks at the Market Research Industry In China and covers the following topics:
The ‘Typical’ Chinese Market Research Agency
Data Collection In Chinese Agencies
Desk Research
Data Analysis and Interpretation In Chinese Agencies
How Do Chinese Agencies Market Themselves?
Recommendations For Research Buyers
For more information on this area or for more white papers, please visit our company website at www.b2binternational.com. Visit our b2b-blog for more audio content, free eBook, and much more.This podcast is brought to you by Business 2 Business Market Research Specialists
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