Market Research In China - Part 1
To most Western companies, the idea of conducting or commissioning market research in China is a difficult, if not daunting, concept to grasp. Frequently, the perceived barriers of researching a Chinese market are seen as so insurmountable that no serious consideration of the potential benefits is even made. Too often, research agencies and potential clients alike are beaten before they begin.
The barriers to researching the Chinese market are, it is true, substantial. Indeed, in a country of over 1.3 billion people (one fifth of the world’s population), 200 language dialects and 57 ethnic groups, it is often difficult to even talk of ‘the Chinese market’ as one coherent entity. And then of course there is the ‘information’ issue – what, Western companies ask, are we allowed to ask, and how reliable will the information be?
This week’s podcast, written by Matt Harrison, Director of B2B International, looks at the Market Research Industry In China and covers the follwing topics:
Origins Of The Chinese Market Research Industry
Market size and sectors
Business-To-Business Research – Size & Sectors
Companies Active In The Chinese Market
Market Research Providers
Over The Next 5 Years
For more information on this area or for more white papers, please visit our company website at www.b2binternational.com. Visit our b2b-blog for more audio content, free eBook, and much more.This podcast is brought to you by Business 2 Business Market Research Specialists
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