There must be more misunderstood money spent on business to business promotions and advertising than on anything else in the marketing budget. Maybe your promotional spend is excessive; maybe it isn’t enough. What we do know is that it is difficult to measure its effectiveness and very few people even try.

This weeks podcast, written by Paul Hague looks at “Making the promotional pound go further”. The following issues are covered:

How to test the effectiveness of promotions
measuring the effectiveness of other types of promotions
some principles that can be drawn from advertising research

For more information on this area or for more white papers, please visit our company website at www.b2binternational.com. Visit our b2b-blog for more audio content, free eBook, and much more.This podcast is brought to you by Business 2 Business Market Research Specialists

Why not subscribe to our podcast using

Listen Now:

 Making The Promotional Pound Go Further [13:35m]: Play Now | Play in Popup | Download

This entry was posted on Monday, October 9th, 2006 at 8:46 am and is filed under Podcast, Whitepapers. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.