This Market Research Interview is the final part in Series 1 of Market Research Conversations. We will be back with a second series towards the end of the year/the beginning of the new year - we will keep you posted over the next few months.

In this podcast Paul Hague talks with Rod Humphreys about the topic of segmentation. Rod Humphreys worked in marketing roles with two major American corporations, the Mars Group and AC Nielsen before moving into the Direct Marketing industry with consumer database and lifestyle specialists CMT (now part of data specialists Axciom). He joined Manchester Metropolitan University in 1989 and is now Senior Lecturer specialising in Strategic Marketing, Marketing Communications and Direct and Relationship Marketing. He is also a Visiting Fellow at Manchester Business School.

Rod has undertaken a number of major business consultancies in both the business to business and business to consumer sectors.

All this cerebral achievement and Rod is also an accomplished athlete. If you think that running a marathon is a feat (26.2 miles), think again. Rod can run one marathon, then another straight after it, and another after that. Rod has run from Fort William to Glasgow – non stop - and that is 93 miles.

Rod Humphreys (left) discusses segmentation with Paul Hague (right)

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This entry was posted on Wednesday, September 13th, 2006 at 9:13 am and is filed under Podcast, Research Conversations. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.