Ever since the emergence of the Internet, the market research industry has sought ways of using online research in order to achieve more effective results. Desk research conducted over the Web is a long-established technique that has made desk research quicker, easier, more up-to-date and more cost effective. Similarly online surveys are widely regarded as an excellent way of obtaining the views of large numbers of respondents in an accurate and cost-effective way.

This week, our audio podcast “Online Focus Groups As A Business To Business Research Technique” covers the following topics:

Online technology in the market research industry

Principles behind online focus groups

Benefits of online focus groups

Volume of information

Depth of information

Quality/reliability of data

A better spread of respondents

Incorporating different time zones

Researching senior respondents

Participation rates

Introducing stimulae to the conversation

Providing a viewing facility

Limitations of online focus groups

The Future For Online Focus Groups
For more information on this area or for more white papers, please visit our company website at www.b2binternational.com. Visit our b2b-blog for more audio content, free eBook, and much more.

This podcast is brought to you by Business 2 Business Market Research Specialists

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This entry was posted on Monday, September 11th, 2006 at 7:21 am and is filed under Podcast, Whitepapers. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.