This latest edition of Market Research Conversations is with Cathy Bakewell. In this audio podcast Paul and Cathy discuss how psychology affects market research. Cathy studied for her first degree in psychology at Manchester University and carried out her Masters at UMIST. This understanding of what makes people tick helped her on to the marketing ladder working firstly in the advertising department at the Guardian Newspaper group. Since becoming a full time academic, Cathy has researched many aspects of buying behaviour including how men make buying decisions. As if this is not enough, Cathy is skilled in Latin American dance and won fifth place in the British National Latin American championships last year. Wow! The interview was carried out by Paul Hague, Managing Director of B2B International. Paul has been working in Market Research some 38 years, 34 of those years actually running Market Research agencies.

Cathy Bakewell
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The fourth and final episode in the current series of Market Research Conversations will be published next Wednesday (13th Sept) here on The Market Research Podcast. The episode involves Paul Hague talking to Rod Humphreys about segmentation. Be sure not to miss it!

Listen Now:

 Market Research Interview - Psychology And Market Research [42:15m]: Play Now | Play in Popup | Download

This entry was posted on Wednesday, September 6th, 2006 at 8:03 am and is filed under Podcast, Research Conversations. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.