Two key questions unlock the door for the strategic plans which marketing directors have to prepare on any product or division within their company. These are:

• Where are we going (with the product/division)?

• How are we going to get there?

In order to answer these questions, answers are needed to a host of supplementary questions and, within the “where are we going?” poser, market size is an important component. Knowledge of market size lies at the nub of strategic planning.

This weeks podcast looks at the significance of market size. For more information on this area or for more white papers, please visit our company website at www.b2binternational.com. Visit our b2b-blog for more audio content, free eBook, and much more.

This podcast is brought to you by Business 2 Business Market Research Specialists

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This entry was posted on Monday, September 4th, 2006 at 7:10 am and is filed under Podcast, Whitepapers. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.