We frequently refer to ‘brand values’ as if everyone knows what we mean. It is assumed that there is a general understanding that a brand stands for something and what it stands for must have a value. These values can be critically important or small inconsequential things but above all they are the things which give the brand its worth and differentiate it from all others. Through these brand values a product or service is enhanced beyond its functional purpose. In this context the brand provides the consumer with more value and this is why they are prepared to pay a premium to acquire it.

In our this, our latest podcast, we cover the following topics with regard to the value of brands:

Brand values and cash value

Goodwill and the value of brands

Assessing the value of brands

Problems of capitalising the value of brands

Keep building the brand – but it may not be time to capitalise yet

For more information on this area or for more white papers, please visit our company website at www.b2binternational.com. Visit our b2b-blog for more audio content, free eBook, and much more.
This podcast is brought to you by Business 2 Business Market Research Specialists
 

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