Is business-to-business marketing really different to marketing to the general public? Does it really require a different approach to consumer marketing? Since marketing is about the profitable satisfaction of needs, aren’t the fundamentals of getting the right product to the right person, at the right price, exactly the same – isn’t it only the detail that is different?

This weeks Podcast is the next in our audio white paper series. The Podcast, “Business to Business Marketing� – by Paul Hague, Nick Hague, and Matt Harrison of B2B International covers various issues to do with the key area of marketing and the fundamental ways that a business-to-business approach should be adapted from a consumer approach.

Specific areas that are covered in the Podcast are:

- Four factors that make business-to-business marketing special

- The complexity of the decision making unit

- The complexity of the product

- The limited number of buying units

- The importance of personal relationships

- There is a difference

For more information on this area or for more white papers, please visit our company website at www.b2binternational.com. Visit our b2b-blog for more audio content, free eBook, and much more.

This podcast is brought to you by Business 2 Business Market Research Specialists

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This entry was posted on Monday, August 7th, 2006 at 10:34 am and is filed under Podcast, Whitepapers. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.