What is marketing if it is not about segmentation?

Satisfying people’s needs and making a profit along the way is the purpose of marketing. However, people’s needs differ and therefore satisfying them may require different approaches.

This audio podcast, exclusively available on ‘The Market Research Podcast’ looks at segmentation in B2B markets and covers the following topics:

The difference between consumer & business-to-business markets

How to segment

Using statistics to arrive at a segmentation

The podcast is based on a white paper from B2B International’s acclaimed white paper series.

For extra audio content, ebook downloads, and much more - visit the B2B Blog.

This podcast is brought to you by Business 2 Business Market Research Specialists

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 Segmentation In B2B Markets: Play Now | Play in Popup | Download

This entry was posted on Monday, July 31st, 2006 at 9:37 am and is filed under Podcast, Whitepapers. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.