WHY REINVENT THE WHEEL?

There is no point reinventing a wheel and there are many metaphorical wheels available to the market researcher. The expert desk researcher can quickly and inexpensively dig out data from a wide variety of sources to answer many of the questions that have already been asked. So, why do we spend so much on primary research? The reason, very often, is because we don’t know how to locate the information. Or it may be information that is not in quite the shape we require and it escapes our notice that with a little bit of reworking, it could be very useful. It could be dated and we need something more current. Sometimes, desk research seems too easy. A big decision surely needs a lot of money spending on it and merits an original piece of research? It is not so. Information that is in the public domain has at least been subjected to the test of public scrutiny. This is not to say that it will definitely be correct, but it could have been challenged and that may in itself help the researcher judge its accuracy. 

This Podcast Talks About:

• Desk research, and the best methods of finding information that has already been published.• How to use the internet most effectively as a tool when collecting desk research.• Various other methods and places of collecting information, such as trade bodies, companies house, directories, etc. 

This podcast is brought to you by Business 2 Business Market Research Specialists

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This entry was posted on Monday, July 17th, 2006 at 5:43 pm and is filed under Podcast, Whitepapers. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.