The White Paper series from B2B International draws together our thinking on a subject. The White Papers are a vehicle in which we can lay out our thoughts on a subject, hopefully to generate a debate that moves everybody’s thinking forward. This paper considers the subject of forecasting, one of the biggest challenges faced by marketers in this fast changing world.

DIFFERENT TYPES OF FORECASTS
Economic Forecasts
Environmental Forecasts
Market And Product Forecasts
Sales Forecasts

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This entry was posted on Monday, July 3rd, 2006 at 4:01 pm and is filed under Podcast, Whitepapers. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.