|
November 10th, 2008
What is a good image? This depends entirely on what face the management of the company wants to project. The BSC may find it advantageous to be seen as a big manufacturer of steel plate. This image of size may place them in a position to compete for very latest orders at home and overseas. Spartan Redheugh of Gateshead on the other hand, is a plate mill which aims to build an image of flexibility – they can handle any sort of plate , in small quantities if need be. To them an image of size would be counter productive as it would discourage the type of customer they seek – one who requires service and is prepared to pay a premium for it.
This week’s podcast looks at how image research should be conducted in industrial markets. In the podcast we cover areas such as, how to design a questionnaire for image research, and the methods that should be considered for conducting this type of research to garner the best results.
For more information on this area or for more white papers, please visit our company website at www.b2binternational.com. Visit our b2b-blog for more audio content, free eBooks, and much more.This podcast is brought to you by Business 2 Business Market Research Specialists
Why not subscribe to our podcast using 
 Image Research In Industrial Marketing [9:03m]: Play Now | Play in Popup | Download
Posted in Podcast, Whitepapers | No Comments »
October 20th, 2008
Another week, another brand new podcast from B2B International… This week’s slice of audio insight is on the topic of pricing - a subject that’s of high importance in the current economic climate.
Knowing where to position your product or service price-wise is key to staying competitive in rockier times. However, price competition doesn’t simply equal low price. Price could just as well refer to price stability or value for money. Perhaps most importantly, price should be seen as a function of perceived value against perceived costs.
This week’s podcast looks into the subject of pricing in more detail: Attempting to understand what your customers (and potential customers) place a monetary value on is perhaps one of the most difficult research tasks that can be undertaken. However, as Paul Hague and Matthew Harrison discuss in this podcast adaptation of their white paper “Pricing Research: What Do Our Customers Value?”, they outline some of the tools that can be used to answer this most tricky of questions.
For more information on this area or for more white papers, please visit our company website at www.b2binternational.com. Visit our b2b-blog for more audio content, free eBooks, and much more.This podcast is brought to you by Business 2 Business Market Research Specialists
Why not subscribe to our podcast using
Pricing Research - What Do Our Customers Value? [13:36m]: Play Now | Play in Popup | Download
Posted in Market Research, Podcast, Pricing, Whitepapers | No Comments »
September 29th, 2008
Today we launch the first in a three-part podcast. The podcast dicusses ways in which marketing intelligence and competitive intelligence can be used to add value to a business. The podcast is based on a white paper written by Matthew Harrison (Director B2B International) and Julia Cupman (Business Development Manager B2B International USA).
The podcast talks specifically about the benefits of market intelligence as well as different types of market intelligence and competitor intelligence, and how they can help improve your business.
For more information on this area or for more white papers, please visit our company website at www.b2binternational.com. Visit our b2b-blog for more audio content, free eBook, and much more.This podcast is brought to you by Business 2 Business Market Research Specialists
Why not subscribe to our podcast using
Using Market Intelligence - Part 1 of 3 [11:29m]: Play Now | Play in Popup | Download
Posted in Ebooks, Podcast | No Comments »
September 22nd, 2008
Following on from last week’s podcast, today we have part two of our “advertising amongst SMEs” podcast. The podcast draws together the findings of a recently commissioned study of 245 small and medium enterprises (SME) throughout the UK to give a deeper understanding of how b2b advertising works.
There are over a thousand classifications of SMEs and many of these operate small shops or cafes. These have been excluded from this survey and we concentrate on those that are mainly in a business to business environment.
The podcast covers areas from the average promotional spend to the most important methods of promotion.
For more information on this area or for more white papers, please visit our company website at www.b2binternational.com. Visit our b2b-blog for more audio content, free eBook, and much more.This podcast is brought to you by Business 2 Business Market Research Specialists
Why not subscribe to our podcast using
Podcast: Advertising Amongst SMEs - Part 2 of 2 [10:24m]: Play Now | Play in Popup | Download
Posted in Podcast, Whitepapers | No Comments »
September 8th, 2008
“Getting People To Switch” is our latest podcast to be taken from the B2B International white paper series. The white paper was written by B2B Director Paul Hague.
What does make people switch? What is it that makes someone change their mind or their behaviour? These are crucial questions to any marketer and particularly baffling to the business to business marketer. This is because we b2b marketers operate in a world complicated by the multi-faceted decision making unit comprising buyers, technicians, management policy setters and so on - all who claim to make their decisions rationally. This podcast offers thoughts on b2b switching behaviour and the forces that shape these decisions.
For more information on this area or for more white papers, please visit our company website at www.b2binternational.com. Visit our b2b-blog for more audio content, free eBook, and much more.This podcast is brought to you by Business 2 Business Market Research Specialists
Why not subscribe to our podcast using
Podcast: Getting People To Switch [12:36m]: Play Now | Play in Popup | Download
Posted in Podcast, Whitepapers | No Comments »
|
|
